Essay on Childhood Obesity - 1599 Words

Childhood obesity is one of the most serious public health challenges of the 21st century. The problem is global and is steadily affecting many low- and middle-income families particularly in the United States. The socioeconomic status of these families contributes to the childhood obesity epidemic. Summary of Article 1 The article, â€Å"Beliefs about the Role of Parenting in Feeding and Childhood Obesity among Mothers of Lower Socioeconomic Status† is a study that was conducted by Alison Kalinowski, Kylene Krause, Carla Berdejo, Kristina Harrell, Katherine Rosenblum, and Julie Lumeng. The study was published in the Journal of Nutrition Education Behavior. The focus of the study was to examine beliefs about the role of parenting in feeding†¦show more content†¦Summary of Article 4 The article, â€Å"Factors associated with obesity in Latino children: a review of the literature† is peer reviewed article that was conducted by Melanie L. Kornides, Panagiota Kitsantas, and Antonia Villarruel. The study was published in Hispanic Health Care International. The purpose of this article was to review the current literature on the factors associated with overweight and obesity in Latino children, provide nursing implications, and suggest direction for future research. The findings of this review indicated that factors related to activity, diet, genetics, the environment, and acculturation influence overweight and obesity in Latino children. The strengths of the studies reviewed included analyses by Latino subgroup, large Latino sample sizes, and inclusion of both English and Spanish speakers. Limitations included inadequate sample sizes in some studies and lack of data on potential confounding factors such as acculturation and immigration status. Future research is needed to determine how factors associated with obesity can be used in prevention efforts targeting Latino children. Summary of Article 5 The article, â€Å"Disparities in obesity and overweight prevalence among US immigrant children and adolescents by generational status† written by Singh and Kogan is a study that was published in the Journal Of CommunityShow MoreRelatedChildhood Obesity : A Obesity1247 Words   |  5 PagesChildhood Obesity: A Review to Prevent the Risk Factors of Childhood Obesity in Our Community. The rates of childhood obesity Worldwide are alarmingly high! Obesity is a global nutritional concern and leads to horrible consequences on our children and becomes a worldwide pandemic. Worldwide estimates of obesity are as high as 43 million, and rates continue to increase each year. In this study, people will find healthy tips to prevent childhood overweight or obesity to help children in our communitiesRead MoreThe Prevalence Of Childhood Obesity1678 Words   |  7 PagesThe prevalence of childhood obesity has remained a serious matter in the United States over the years despite its recent decline (Centers for Disease Control and Prevention, 2015). Children who are obese can experience the same devastating health effects as adults who are obese – cardiovascular issues, diabetes, breathing problems, and so forth. In addition, children who are obese are more than likely to become obese as adults, therefore the development of a health fair that would highlight increasedRead MoreThe Effects Of Obesity On Childhood Obesity Essay1953 Words   |  8 Pagesfind out what has caused or what the leading factors to obesity are. Researchers are currently still doing research to find out what causes or what may be the lead to obesity. Childhood obesity is a serious medical condition which considers a child to be obese if their Body Mass Index (BMI) is at or above the 95th percentile for children and teens of the same age and sex. (Rendall., Weden, Lau, Brownell, Nazarov Fernandes, 2014). Obesity is on a rise in the Unites States and all over the worldRead MoreChildhood Obesity : Obesity And Obesity Essay1671 Words   |  7 PagesFight to End Obesity Childhood obesity has increased drastically over the past years and has become a health risk to children. In fact, childhood obesity has doubled in numbers in the past thirty years (Childhood Obesity Facts). Obesity occurs when an individual becomes overweight and can be diagnosed by using the body mass index or BMI scale. Obesity causes many diseases in children which cannot be cured without a doctor, in result, childhood obesity drives high health care costs. The existenceRead MoreChildhood Obesity and Its Effect1260 Words   |  6 PagesChildhood obesity is considered to be a serious issue among our youth. Obesity can cause many types of physical problems, which most are aware of, but it can also cause some undesirable internal feelings within children and adolescents who suffer from it. Self-esteem, or self-worth, is important as it helps develop personality and is a major ingredient to our mental health status (Wang, F. and Veugelers, P. J., 2008). Some have said obesity may e ven have a negative effect on cognitive developmentRead MoreChildhood Obesity : The Adolescent Essay3626 Words   |  15 PagesChildhood Obesity: The Adolescent The Finale Paper Presented to: GEN499: General Education Capstone Instructor: Robert Bass Ashford University By: Ranita Wallace March 27, 2015 Childhood Obesity: The Adolescent Obesity is a growing health problem. Obesity is when individuals are overweight, it causes health problems and is a threat to their lives. Usually obesity is a result from over eating and lack of exercise. Obesity is the cause of many health problems such as diabetesRead MoreChildhood Obesity Essay976 Words   |  4 PagesAccording to a 2010 report by The Centers for Disease Control and Prevention (CDC), the prevalence of childhood obesity has more than tripled in the past thirty years. As well as having an impact on health, studies have cited a relationship between obesity and poor school performance as well as a child’s readiness for learning and education. This can be correlated with studies finding â€Å"obese children have a greater risk of social and psychological problems, such as discrimination and poor self-esteem†Read MoreChildhood Obesity : Obesity And Obesity1505 Words   |  7 PagesChildhood Obesity Introduction Childhood Obesity has become more critical public health issue worldwide. However, obesity ratio varies from country to country. In addition, up to a quarter of Australian children are suffering from childhood obesity and obese children are at higher risk to become obese adult. For this reason, child’s weight always matters because it can impact on their health in future. There may be many reasons which affect childhood obesity including sedentary life style, lack ofRead MoreObesity : Childhood Obesity And Obesity955 Words   |  4 Pageswhere the life expectancy of today’s generation is being threatened. Prevention of overweight and obesity is imperative. Parents, especially mothers play a major role in preventing overweight and obesity among the children. Their knowledge of nutrition, food selection and family meal structure has major impact on their children’s food habit. The preschool age is crucial for the children to learn and develop their lifelong hab its. Education starts from home, where parents are the primary sourceRead MoreThe Causes Of Childhood Obesity1937 Words   |  8 PagesCauses of Childhood Obesity Imagine yourself walking into a kindergarten class, and all you see are obese children not walking, but moving on wheels because they simply cannot walk anymore due to their excess body weight. Their legs are so weak since they have to handle so much more weight than what they are designed to do. This vision may no longer be fictional if the world keeps ignoring the issue of childhood obesity. Nowadays, not only adults, but the number of children who are obese are incredibly

Project On Bajaj Auto Limited Free Essays

November 14, 2009 Project On Bajaj Auto Limited Submitted by Team TiTanS -Amit Sheth -Anand Dube -Darshna Chande – Mrinal Kaul -Subrato Das -Vinay Chaudhary Page 1 of 23 1 BAJAJ AUTO LTD November 14, 2009 Index 1. 0 Introduction 2. 0 PRODUCT PORTFOLIO. We will write a custom essay sample on Project On Bajaj Auto Limited or any similar topic only for you Order Now 2. 1 Product life cycle of the various products. 2. 2 A BCG Matrix of Various products. 3. 0 Key Brands – Top Three in terms of volume and revenue 3. 1 Bajaj Pulsar. 3. 2 RE (3 Wheeler). 3. 3 Discover. 4. 0 Positioning of the top three brands of the company. 4. 1 Pulsar. 4. 2 Discover. 4. Bajaj Auto (Commercial Vehicle). 5. 0 Competitors and the differentiation of each based on positioning. 5. 1 Pulsar key Competitors. 5. 2 Bajaj Auto Commercial Vehicles. 5. 3 Discover key Competitors. 6. 0 Key marketing communications and the evolution of the same since 1995 7. 0 The Future. 7. 1 Recommendations. 8. 0 Graphs. 8. 1 Sales data of BAL and Industry Comparison. 8. 2 BAL in International Market. 8. 3 3 Year Projection for Commercial unit of BAL 8. 4 BAL projection for Domestic Sales 9. 0 References. Page 2 of 23 2 BAJAJ AUTO LTD November 14, 2009 BAJAJ AUTO LTD 1. Introduction Bajaj Auto is India’s largest and the world’s 4th largest two and three-wheeler manufacturer. It is based in Pune, Maharashtra, with plants in Akurdi and Chakan (near Pune) and Waluj and Patnagar in Uttaranchal. Bajaj Auto produces and exports scooters, motorcycles and auto rickshaws. Over the last decade, the company has successfully changed its image from a scooter manufacturer to all round two wheeler manufacturer. Its product range encompasses scooters and motorcycles. Founded in 1926, at the height of India’s movement for independence from the British, the group has an il lustrious history. The integrity, dedication, resourcefulness and determination to succeed are characteristics of the group even today and can be traced back to its birth during those days of relentless devotion to a common cause. Jamnalal Bajaj, founder of the group, was a close confidant and disciple of Mahatma Gandhi. In fact, Gandhiji had adopted him as his son. This close relationship and his deep involvement in the independence movement did not leave Jamnalal Bajaj with much time to spend on his newly launched business venture. His son, Kamalnayan Bajaj, then 27, took over the reins of business in 1942. He too was close to Gandhiji and it was only after Independence in 1947, that he was able to give his full attention to the business. Its’ real growth in numbers has come in the last four years after successful introduction of a few models in the motorcycle segment. The company is headed by Rahul Bajaj who is worth more than US$1. 5 billion. Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading Corporation Private Limited. It started off by selling imported two and three-wheelers in India. In 1959, it obtained license from the Government of India to manufacture two and three-wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985, it started producing at Waluj in Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles in a single financial year. In 1995, it rolled out its ten millionth vehicles and produced and sold 1 million vehicles in a year. Kamalnayan Bajaj not only consolidated the group, but also diversified into various manufacturing activities. The present Chairman of the group, Rahul Bajaj, took charge of the business in 1965. Under his leadership, the turnover of the Bajaj Auto the flagship company has gone up from Rs. 72 million to Rs. 46. 16 billion (USD 936 million), its product portfolio expanded and the brand has found a global market. He is one of India’s most distinguished business leaders and internationally respected for his business acumen and entrepreneurial spirit. Page 3 of 23 3 BAJAJ AUTO LTD November 14, 2009 2. 0 PRODUCT PORTFOLIO Product Portfolio Two Wheelers Three Wheelers Entry Level Mid Level Peformance Passenger Carrier Goods Carrier Platina 100cc 125 cc DTSi Kristal DTSi XCD 135 cc DTSi Discover 100cc 135 cc DTSi Pulsar 150, 180, 200 220 cc DTSi Avenger 200 DTSi RE-2 Stroke 2 Diesel CNG RE – 4 Stroke Diesek CNG GC MAx Diesel CNG In 1972, it introduced Ba Bajaj Chetek. The company formed a joint venture with . Maharashtra Scooters in 1975. Bajaj Auto established Waluj production plant in Aurangabad, in 1985. In the following year, the company entered into the technical tie-up with Kawasaki Heavy Industries, Japan to produce a range of two up Japan two-wheelers in India. The company signed agreements with Kubota, Japan for the development of diesel engines for three-wheelers, and with Tokyo research and development for un wheelers, ungeared Scooter and moped development, in 1995. In 1999, Bajaj Auto commenced the production at Chakan plant. The company introduced Bajaj Saffire in 2000. In the following year, Bajaj Auto launched Eliminator and Pulsar bikes. Bajaj Auto launched Bajaj Wind 125, Pulsar 150cc and 180cc sports styled bikes, in 2 180cc 2001. In the next year, Bajaj Auto launched Bajaj CT100 and Bajaj Discover DTS The company DTS-i. aunched Bajaj Discover, Bajaj Avenger DTS i, and Bajaj Wave DTS in 2005. In DTS-i, DTS-i, the following year, it launched Bajaj Platina. Bajaj Auto launched 200 cc Pulsar DT DTSi, and Bajaj Kristal DTS-i in February 2007. Bajaj Auto started a new plant at i Pantnagar, Uttarakhand in April 2007. In the following month, the company demerged to form three separate entities: Bajaj Auto (automobiles); Bajaj Holdings a nd Investment Limited (an investment company); and Bajaj Finserv Limited (wind ited power and financial services company). Bajaj Auto launched its ‘XCD 125 DTS DTS-Si’, a 125cc motor bike in September 2007. In May 2008, Bajaj Auto, Renault and Nissan Corporation formed a joint-venture company to develop, produce and market the car ure code-named ULC with wholesale price range starting from $2500. The joint named joint-venture company would be 50% owned by Bajaj Auto, 25% by Renault and 25% by Nissan, and to construct the plant in Chakan (Maharashtra state) in India with an initial (Maharashtra planned capacity of 400,000 units per year. In February 2009, Bajaj launched XCD Page 4 of 23 4 BAJAJ AUTO LTD November 14, 2009 135 cc DTSi. Bajaj Auto has a distribution network in 50 countries and presence in India, Sri Lanka, Colombia, Bangladesh, Mexico, Central America, Peru and Egypt. The company has global partnerships with the shipping lines of Maersk Sealand, PO Nedloyd and APL. The company’s subsidiaries include: Bajaj Auto International Holdings, a 100% Netherlands based subsidiary; and PT Bajaj Indonesia which assembles and markets Pulsars in Indonesia. 2. 1 Product life cycle of the various products is shown below. INTRODUCTION STAGE: Products like Discover 100 DTSi and Pulsar 220cc. GROWTH STAGE: Products like Discover 135 cc have a great potential to grow and become market leaders in their segment. MATURITY STAGE: Products like Bajaj Pulsar 150 ; 180cc are at their maturity stage. DECLINE STAGE: Bikes like Avenger, Platina, Pulsar 200 cc market have ready substitutes available resulting in lower demand and lower market share. 2. 2 A BCG MATRIX OF VARIOUS PRODUCTS ARE SHOWN BELOW STARS BAJAJ PULSAR SERIES DISCOVER 100cc COWS DISCOVER 125CC DISCOVER 135CC Page 5 of 23 5 QUESTION MARK XCD 125CC PLATINA 100cc DOGS AVENGER KRYSTAL BAJAJ AUTO LTD November 14, 2009 3. 0 Key Brands – Top Three in terms of volume and revenue 1. Bajaj Pulsar 2. RE (3 wheeler) 3. Bajaj Discover 3. 1 Bajaj Pulsar It is a motorcycle brand owned by Bajaj Auto in India. It was developed by the product engineering division of Bajaj Auto in association with motorcycle designer Glynn Kerr, Tokyo R;D. Currently there are four variants available with engine capacities of 150cc, 180cc and two variants with capacities of 220cc. More than a million units of Pulsar were sold by November 2005. Pulsar 200 variant was discontinued in July 2009. With monthly sales of more than 48,000 units in June 2009, Pulsar is the leader in the 150 cc + segment in India with a market share of 43%. The following is the sales data of Pulsar Brand for the last five months. Month Sales (Units) June 48062 July 49621 August September October 65000 55413 56000 3. 2 RE (3 Wheeler) The leading three wheeler manufacturers in India are Bajaj Auto, Mahindra ; Mahindra and the Italy-based Piaggio. In the three wheeler segment, the classification is broadly in terms of carriage and passenger vehicles. Since the former does have a very limited capacity to carry goods and is not preferred by many, the three wheeler manufacturers are more into the passenger three wheelers. Bajaj Auto has a range of models for passenger three wheelers namely RE 2S,RE 4S,RE 4S CNG,RE 4S LPG,RE Diesel and RE Diesel mega . Page 6 of 23 6 BAJAJ AUTO LTD November 14, 2009 TVS Motor has recently entered the fray with its own model of a three wheeler and with the market recording an impressive 18% CAGR rate over the last fiscal, the three wheeler manufacturers still have plenty to laugh about. 3. . Discover The Bajaj Discover a motorcycle made by Bajaj Auto in Chakan, India, debuted in 2004. This is the second indigenous bike from Bajaj. During mid 2005, the Discover was made a single variant model. It was revamped with new graphics, and other features like sns(spring in spring) suspension, self-start, etc. The Bajaj Discover has been the highest selling 125 cc bike in India since the day of its inception an d has proven to be a very popular executive commuter. 135cc model has recently released which features a front disk brake, auto-start and black alloy wheels. The following are the sales figure for the last two months for Bajaj Discover. Month Sales (Units) September 94000 October 95139 4. 0 Positioning of the top three brands of the company 4. 1 Pulsar Pulsar was launched in direct competition to the Hero Honda’s ‘CBZ’ model in 150 cc plus segment. The campaign bore innovative punch line of â€Å"Definitely Male† positioning Pulsar to be a masculine-looking model with an appeal to the performance sensitive customers. The Pulsar went one step ahead of Hero Honda’s ‘CBZ’ and launched a twin variant of Pulsar with the 180 cc model. The model was a great success and has already crossed 1 million mark in sales. The Big Idea was to position the bike as World’s first bike endowed with a gender. Page 7 of 23 7 BAJAJ AUTO LTD November 14, 2009 Pulsar changed its tagline to â€Å"The Fastest Indian† for its 220cc bike. After dumping the â€Å"Definitely Male† tagline, Pulsar advertisements never were a thriller. The product qualities made the brand a huge success. The new ad and new tagline gives a remarkable boost to this brand. It is very wise for the brand to own the highest superlative. Pulsar has owned the â€Å"Fastest† superlative, which means another brand cannot be faster than the fastest. This is a powerful positioning strategy adopted by the brand. Pulsar has become synonymous with Bajaj. It single handedly brought Bajaj from a state where it was thought that it would be sold or it was running for family prestige. Pulsar Mania was supposed to be the answer to MTV hero Honda roadies which had become synonymous plus a huge success between the youth. Target Audience Bajaj targeted the 18-24 with Pulsar but later found that the brand appealed to a much older audience. This helped Bajaj to change its target audience to 21-35 years 4. 2 Discover Pulsar helped Bajaj to establish itself as a serious player in the Indian motorcycle market. Bajaj had failures in establishing its presence in the executive segment where Hero Honda’s Splendour rules. Hence Bajaj launched Discover DTSI with Page 8 of 23 8 BAJAJ AUTO LTD November 14, 2009 much fanfare. The brand ambassador was none less than the legendary Jackie Chan. Things were perfect for a bestseller. But had Discover delivered? Still, No. This was partly because Bajaj was still struggling with the positioning of its brand. The same mistake was done with Calibre. Bajaj was trying to sell Discover by its looks. But then the new commercial suggested something else. The new commercial with a Harry Potter look alike was well executed but had no marketing significance. What was being communicated to the customer? Just like the Hoodibaba campaign involving cartoon characters which actually killed the product, Discover campaigns was based on fantasy. Positioning has to be realistic and hould differentiate the product from its competitors. That is the theory and it works also. So, Bajaj decided that the platform at which Discover is going to be placed is going to be sold as both stylish and performance bike. This bike is the perfect choice for the people with average height as people with more six feet of height may face some difficulty in adjusting their knee position on the tank. Otherwise, this bike offers the great comfort and handling due to its well placed seat and handles. It offers a good mileage of 70-80 kmpl. Therefore it is positioned as a fuel efficient bike. Also, Bajaj wanted to make this bike for masses, so it launched Discover in different variants of 100cc, 125cc, and 135cc. Next year Bajaj is also planning to launch the Page 9 of 23 9 BAJAJ AUTO LTD November 14, 2009 bike in 150 cc to cater the needs of the power hungry people who can’t afford Pulsar. So overall Bajaj is trying to position Discover as a bike for each segment of people. 4. 3 Bajaj Auto (3-Wheeler) Talk of passenger vehicle, and first thing that comes to mind is Bajaj Auto. It is very popular throughout India, and people use them in quite frequently as daily means of transport. Bajaj in auto rickshaws, is already the global market leader. In the domestic market of approximately 6 million motorcycles annually. Bajaj Auto launches eco-friendly auto rickshaw the vehicle incorporates the latest Gasoline Technology – the Gasoline Direct Injection (GDI) engine, to achieve substantially lower emissions than even alternative clean fuels like Liquefied Petroleum Gas (LPG) and Combusted Natural Gas (CNG) vehicles 5. 0 Competitors and the differentiation of each based on positioning 5. 1 Pulsar Key Competitors: †¢ †¢ †¢ †¢ Apache CBZ Hunk Karizma Pulsar is the Flagship brand of Bajaj. It has been the great success story of modern Bajaj from â€Å"Hamara Bajaj â€Å" to â€Å" Distinctly Ahead â€Å" . The basic differentiation strategy, loaded with the first movers’ advantage, was the technological edge it had over others (Using a patented technology). It mixed performance with killer looks, unlike any of its predecessors was targeted to capture the minds of youth which it did with great success. It was the first bike which took India towards full auto-ignition and power bikes. Every now and then it comes with something new and innovative and no doubt Bajaj bikes have mass appeal as well. TVS: With its presence in 160 cc and 180 cc market it is the most potent threat to Pulsar, but erratic nature of TVS motors may pull it down in the longer run. Honda / Hero Honda: The real first mover in 150 cc segment, with CBZ has been the traditional rival, has always been there but has never been really able to really challenge pulsars supremacy. It has launched Hunk and Karizma but never lived up Page 10 of 23 10 BAJAJ AUTO LTD November 14, 2009 to the expectations because of its steep price as against the brand of Pulsar that has a presence across all the segments (150, 180, 200, 220) ranging from Rs. 5,000 to Rs. 80,000. 5. 2 Bajaj Auto Commercial Vehicles: Key Competitors: †¢ Mahindra and Mahindra †¢ Piaggio In the three wheeler segment, the classification is broadly in terms of carriage and passenger vehicles. Since the former does have a very limited capacity to carry goods and is not preferred by many, the three wheeler manufacturers are more into the passenger t hree wheelers. Bajaj Auto has a range of models for passenger three wheelers namely RE 2S, RE 4S, RE 4S CNG, RE 4S LPG, RE Diesel and RE Diesel Mega while its existing carriage three wheeler is called GC 1000. It has enjoyed monopoly in this market. In this segment it achieved differentiation on basis of trust and reliability from its competitors; moreover it had a huge first movers’ advantage. The basic customers for this product are low end business men. Mahindra ; Mahindra has got the Champion range of three wheelers. There are Champion pick up and Champion delivery vans while the Champion Passenger carrier is mostly seen in the western parts of the country. The Alfa three wheeler carriages of the M;M has a wide and tall cabin, heavy duty gear box, unique designed chassis and hydraulic shock absorbers. The Italian auto major Piaggio manufactures Ape 50 in association with Bajaj Auto at Pune with a 150cc engine. This three-wheeler has different body forms and matches the specifications of various countries wherever it is produced. TVS Motor has recently entered the fray with its own model of a three wheeler and with the market recording an impressive 18% CAGR rate over the last fiscal. 5. 3 Discover Key Competitors: †¢ †¢ †¢ †¢ Ambition ( Hero Honda ) Splendor CD Dawn Star City Page 11 of 23 11 BAJAJ AUTO LTD November 14, 2009 The Discovers as of now seems to enjoy a bull run in the market as there is no visible completion from anyone. It beats its competition on both looks as well as power; in fact it doesn’t have any direct completion in 135 cc segment. The target customer for this bike is the middle aged middle class who are looking for a bike with a bit of looks a bit of power, a bit of economy as well as an affordable price. 6. 0 Key marketing communications and the evolution of the same since 1995. Bajaj was the undisputed ruler of the Indian 2-wheeler market . It continued its domination in through the 1980 into mid 1990’s. Then the tagline used to be â€Å"HAMARA BAJAJ â€Å". This brand image was employed to instil a patriotic fervour in the minds of the middle classed dominated Indian society. With this campaign they tried to reach the masses, which had dreams and aspirations to become big. â€Å"Hamara Bajaj† †¦. Became a household jingle and Bajaj marched to become the leading two wheeler manufacturer in the absence of any significant completion. During this phase Bajaj had a monopoly over the scooter market with its flagship brand Chetak. But by the beginning of 1990 things started to change; new players were entering the market in JV with the local entities. New and advanced technology was now available. Honda aligned with Kinetic and Hero group of Munjals while Suzuki partnered with TVS. Hamara Bajaj was facing the brunt without any partners and new technology to harbour them. They were continuously focusing on continuous reduction of production cost, thus overlooking the threat of new entrants consequently their market share kept on declining. Page 12 of 23 12 BAJAJ AUTO LTD November 14, 2009 Declining market Share of Bajaj The biggest problem faced by the Bajaj was that it was losing the scooter market. People were no longer interested in scooters as the market was looded with many new models and variants. Honda was gaining momentum in the Indian market. By 1998 Bajaj was looking right down the barrel. They were facing a tough choice â€Å"To replace a legend is never easy. To replace a legend when the legacy needs a major overhaul is even more difficultâ€Å", but desperate situations call for desperate measures, Bajaj auto decided to go big time into motorcycles and do away with its flagship brand of Chetak. During this passage they launched several products †¢ †¢ †¢ †¢ †¢ Boxer Caliber Wind 115 Saffair Legend Page 13 of 23 13 BAJAJ AUTO LTD November 14, 2009 But somehow they all failed to capture the target market. Ever since losing its leadership position, Bajaj Auto Limited (BAL) was trying out new strategies including use of new technology and new marketing communication campaigns. For instance, in the early 2000s it started focusing more on the motorcycle market with new product launches, complemented by new communication campaigns to inject vibrancy into the Bajaj brand. The ad spots launched in late 2001 showed ‘slice of life’ situations of â€Å"new age â€Å"India. . Porter’s 5 Forces for Bajaj during 1990’s By now Bajaj had come a long way from Hamara Baja to its latest message, trying to capture the new India, the young India, the fast paced India, and The ever changing India. With this intention Bajaj made a last effort re-launch itself, repositioning the Hamara Bajaj in the minds of the young vibrant India. Page 14 of 23 14 BAJAJ AUTO LTD November 14, 2009 But it failed to gel in the market. The Bajaj was dying. Its JV with Kawasaki was falling apart and the killer blow came from Hero Honda CBZ in 1999. First time in its lifetime the market share of Bajaj went below 40%. The Change in the Brand message of Bajaj From Hamara Bajaj they transformed to Inspiring Confidence, thus trying to emphasize on the fact they are such an old name in the market and their name inspires confidence. But unfortunately this did not work for them and within two years they again changed their tagline to Distinctly Ahead. This time around they emphasized on the fact that they had better technology than anybody else in the market. And it worked. For that they went for a complete overhaul. Page 15 of 23 15 BAJAJ AUTO LTD November 14, 2009 Bajaj logo : Brand transformation They underwent a complete change in the brand image; they changed their logo, which was done in 2004. The reason behind Bajaj changing its logo was that people used to associate Bajaj with its old image of â€Å"Hamara Bajaj† and carrying that image Bajaj was not able to communicate its message that effectively to the youth who is its major target customer now as the market for the scooters is almost over and 80% of the 2-wheeler market is covered by bikes. The new logo flying B as it has been named represents style and technology. It connotes speed and open for denotes transparency. Today Bajaj is known with â€Å"Distinctively Ahead â€Å". The recent ad campaigns for Bajaj are associated with stunts and modern gizmos. The concept of Definitely Male was well accepted by the people and Bajaj came out with some astonishing ads. Though the DTSi technology was new, people accepted it very well. It easily conveyed the message it wanted to. The following picture strips conveys the advertisement: Getting on to his bike, a man gets all set to make a move. As he puts his helmet on, a message appears on the windshield, While the biker cruises through the city, some army men are out for their jog. Just before they cross a road, a zebra crossing forms ahead them and disappears after them, while the biker waits patiently. Page 16 of 23 16 BAJAJ AUTO LTD November 14, 2009 A young lady talks to her beau on the phone, while an image of his forms before her. She switches the phone off and the image disappears, in time for her to catch a glimpse of the bike. Riding on, he spots a child playing with a remote controlled toy. In the next shot the toy turns out to be a roller coaster, with children inside enjoying the ride. On arriving home, the biker is greeted by a As he takes off his helmet everything turns robotic dog. back to it’s usual self. MVO: â€Å"Imagine a world as advanced as the new Pulsar DTSi†¦ After these ads were successful, Bajaj came out with a second ad wherein a man is shown performing various stunts on his DTSi Pulsar. Even this one was an outstanding one. . The Latest Pulsar Campaign Page 17 of 23 17 BAJAJ AUTO LTD November 14, 2009 DTSi came out to be a good one with proper publicity advertisements and that too without any highly paid brand ambassadors. Unlike its rivals who have highly paid actors or cricket stars as their brand ambassador. 7. 0 The Future Although the avalanche of motorcycles offered Indian consumers a wide variety of models to choose from, it also resulted in increased pressure on the companies to concentrate on cost-cuts, technology enhancements, upgrades and styling. Their margins came under pressure as marketing costs escalated. The companies were forced to reduce prices and offer discounts to survive the competition. Moreover, analysts were skeptical about the segment’s ability to maintain the growth rate in the years to come. One of the major assumptions underlying the motorcycles rush was that if the market was considerably large and was growing at a constant pace, there was room for a profitable existence for all brands. In 2001, there were over 30 motorcycle brands in the market. However, with the top five brands accounting for more than 60% of the market, only 40% of the market was available for all other new brands put together. Despite the launch of more vehicles, the survival prospects of many of the individual brands were deemed to be rather bleak. Page 18 of 23 18 BAJAJ AUTO LTD November 14, 2009 SWOT Analysis for Bajaj Auto Further, the growth in the motorcycle segment was dependant on continuing favorable market conditions. Analysts claimed that to sustain this growth rate, the segment would have to completely cannibalize the market for scooters and a considerable part of the market for scooterettes and mopeds. Considering the fast growing scooters segment, with high demand from female customers, followed by the moderately growing moped segment and the restructuring in the scooter segment with major national and foreign players reinforcing their presence, it was unlikely that the entire growth in the two-wheeler sector would be due to motorcycles. Analysts also commented that as the two-wheeler industry had grown steadily for eight years, stages in the product life cycle would apply to the field sooner, rather than later and the decline stage would invariably come some day. There was little differentiation between the brands being launched apart from styling as most companies had introduced their four-stroke vehicles. Focus on High Margin Products: Around 50% of the two-wheeler consumers buy high quality products (products of executive and premium segment motorcycles). Margins on these products are higher. Page 19 of 23 19 BAJAJ AUTO LTD November 14, 2009 BAL should adopt a deliberate strategy of focusing on executive and premium segment motorcycles and three-wheelers, and a couple of brands on lower-end of motorcycles (to grab the market share) and scooters segment. High margin products – Pulsar, Discover, Three-wheelers, Avenger. Low margin products – Platina, Scooters, Mopeds. Second Hand Market: Second hand market in 2-wheeler is one of the most un-tapped market without any competitor. BAL must try and establish a unit dealing with the sales of Second Hand Vehicle something on the lines of Maruti True value and Mahindra First. Car Market: With the launch of the low budget car it can capitalize this market as there are not many players in this market and they already have the network and the knowhow of the elements of the local market as well as the technology (from its foreign partners). 7. 1 Recommendations: Below are the recommendations: †¢ Company should keep focusing on the fast growing motorcycle segment. †¢ In view of the new threat posed by Honda Motors in the scooter segment, the company needs to review its products line-up and launch new products to cater the changed demand. The company needs to take a look at its ungeared scooter offerings and need to adapt to the latest trends(compete with models like Honda Activa) †¢ The company needs to tap the export market more efficiently as there is a huge potential to make India as the world’s two-wheelers production base. For this, it needs to look for joint ventures abroad. †¢ Look to expand their base outside further. It alre ady has a strong presence in Africa and other South Asian Countries. †¢ It needs to target the young age group more effectively as this group is extremely trend savvy. The advertising should have a fresh look and the product should live up to the Gen-X’s expectations †¢ Focus on Easy Credit Lending – In the present economical crisis, Bajaj can utilize its subsidiary, Bajaj insurance in coming up with schemes that will help consumers buy two wheelers on friendly terms. †¢ BAL needs to scale up its service centers both in numbers and in capacity. Keeping in line with its growth target for the next 5 years, its service centers should not only cater to two wheelers but should also be upgraded to cater to the needs of four wheelers that Bajaj plans to launch. Page 20 of 23 20 BAJAJ AUTO LTD November 14, 2009 8. 0 Graphs 8. 1 Sales data of BAL and Industry Comparison. 8. 2 BAL in International Market Page 21 of 23 21 BAJAJ AUTO LTD November 14, 2009 8. 3 : 3 Year Projection for Commercial unit of BAL 9. 1 BAL projection for Domestic Sales Page 22 of 23 22 BAJAJ AUTO LTD November 14, 2009 9. 0 References. Marketing Management by Philip Kotler Kevin L Keller www. wikipedia. com www. Bajajauto. com www. howstuffworks. com www. bikeadvice. in BAL Annual Report www. youtube. com Page 23 of 23 23 How to cite Project On Bajaj Auto Limited, Papers

John Adams, Who Became The Second President Of The United States, Has Essay Example For Students

John Adams, Who Became The Second President Of The United States, Has Essay been accused by some historians of being the closest thing America ever had to a dictator or monarch (Onuf, 1993). Such strong accusations should be examined in the context of the era in which Mr. Adams lived and served. A closer examination of the historical events occurring during his vice presidency and his term as president, strongly suggests that Adams was not, in fact, a dictator. Indeed, except for his lack of charisma and political charm, Adams had a very successful political career before joining the new national government. He was, moreover, highly sought after as a public servant during the early formation of the new federal power (Ferling, 1992). Adams was a well educated, seasoned patriot, and experienced diplomat. He was the runner-up in the election in which George Washington was selected the first United States President. According to the electoral-college system of that time, the second candidate with the most electoral votes became the Vice President (Smelser Gundersen, 1975). As president, Washington appointed, among others, two influential political leaders to his original cabinet; Thomas Jefferson and Alexander Hamilton. Jefferson, a veteran politician became the Secretary of State and Hamiliton, a young, outspoken New Yorker lawyer, became the Secretary of the Treasury (Ferling, 1992). Jefferson, like Adams, had also signed the Declaration of Independence. Hamilton, however, was the only cabinet member relatively unknown to Adams (Ferling, 1992). It was Hamilton, nonetheless, who excelled during this new administration by initiating numerous, innovative, and often controversial programs, many of which were quite su ccessful. Adams and Hamilton were both Federalists. Unlike Hamiliton, Adams was more moderate (Smelser Gundersen, 1975). During this first administration, Adams and Hamilton quarreled (Washington Retires, 1995), and Adams contemptuously began referring to Hamilton as ?his puppyhood? (DeCarolis, 1995). This created a rift in the administration, for Washington generally favored Hamiliton (Smelser Gundersen, 1975), and disregarded Adams (Ferling, 1992). Hamilton also went to great lengths to drive Jefferson out of the cabinet (Allison, 1966). Jefferson did finally, indeed, resign from the cabinet. The Federalists ?party,? of which Hamiliton was the leader (DeCarolis, 1995) was greatly divided and even violent, at times, under his leadership (Allison, 1966). This is significant in assessing Hamiltons and others arguments of Adams being a dictator after his presidential victory in 1796 A.D. There are several traits that were conspicuous about John Adams. First, he was known as an honest man of integrity (Ferling, 1992; Smelser Gundersen, 1975). He was also often described as ?stubborn,? quick-tempered, and even cantankerous at times (Liesenfelt, 1995; Smelser Gundersen, 1975; Wood, 1992). He was, however, quite intelligent and apparently had a secure self-esteem, being quite willing the challenge tradition (Wood, 1992). Adams was an intensely self-introspective man, though confident (Calhoon, 1976). By 1795, conflict was raging with France. Washington made it clear that he was not returning to office. This, for the first time, provided the impulse for the two differing political philosophies to align into separate parties, even though the Federalists never considered themselves to be a party (Wood, 1992). Hamilton tried to by-pass Adams by nominating Carolinian Thomas Pickney (Ferling, 1992). He had instigated a similar conspiracy to keep Adams from defeating Washington in the second national election, as Adams had discovered (DeCarolis, 1995). In spite of the divided Federalists, Adams defeated Thomas Jefferson by three electoral votes. He became the second president and Jefferson, having the second largest number of votes, became vice-president. This event, too, is significant because for the first time in office here were two men of totally different philosophies of government, attempting to run the country together. Adams presidency was stressful from the moment of his inaug uration. In his address, he sought to make it clear that he was not a monarchist (Allison, 1966). France had decreed to seize American ships. The country was divided over whether to be pro-British (as was Hamilton) or pro-France (as was Jefferson). Hamiliton eventually resigned the position of inspector general, but continued to send Adams unsolicited recommendations regarding foreign policy issues (DeCarolis, 1995). Adams resented Hamiltons meddling in his executive prerogatives. He eventually expelled two other Hamiltonian cabinet members. The height of Adams presidency and popularity came primarily from the victories the navy had over French vessels, and the exposure of the scandal called the XYZ Affair, in which Adams was applauded for revealing the dishonesty and corruption of the French officials, and French insistence on demanding bribes. Preparation of 1-Bromobutane from 1-Butanol by Sn2 Reaction EssayReferencesAllison, J. M. (1966). Adams and Jefferson: The story of a friendship. Norman, OK: University of Oklahoma Press. Calhoon, R. M. (1976). John Adams and the psychology of power. Review of American History, December 1976, 520-525. DeCarolis, L. M. (1995). The precipice of power: The quasi war with Adams, 1789-1800. , Available: http://grid.let.rug.nl/~welling/usa/hamilton/hamil36.htm. Esler, L. A.. (1993). Presidents of our United States. Chicago: Rand McNally. Ferling, J. E. (1992). John Adams: A Life. Knoxville, TN: The University of Tennessee Press. Liesenfelt, J. (1995). John Adams (1735-1826): Childhood. A biography of John Adams. , Available: http://grid.let.rug.nl/~welling/usa/adams/ad_ch1.htmlOnuf, P. S. (1993). Thomas Jefferson: Federalist. Essays in History, 35, n.p. , Available: http://www.lib.virginia.edu/journals/EH/EH35/onuf1.html#26Smelser, M. ; J. R. Gundersen. (1978). American history at a glance. (4th ed.). New York: Barnes and Noble Books. Washington Retires. (1995). , Available: http://grid.let.rug.nl/~weling/usa/ch3_p8.htmlWood, G. S. (1992). The radicalism of the American revolution. New York: Alfred A. Knopf.

The Influences And Decisions Of Social Workers Social Work Essay Essay Example

The Influences And Decisions Of Social Workers Social Work Essay Essay As a societal worker, holding an consciousness of how my doctrine may act upon my decision-making in a professional scene is of import for future pattern. In order to give my clients the most good advise. I must be cognizant of my duties in following the value patterns of societal work. Know my place in the assisting sphere Harmonizing to the Association of Australian Social Workers, societal work pattern should take to assist persons accomplish success in both personal and societal enterprises in order to promote well-being of the person ( aasw 2002, p 5 ) . My self-evaluation will analyze how personal doctrine regards or contradicts the value set out in societal work pattern. I will research my values in relation to single relationships and speak about my hopes for the hereafter of the universe I shall besides research the beginnings of my doctrines, the pillars that sustain them and the events in my life that have shaped my beliefs. I will so analyze the stairss I would take to fo restall struggles of involvement between my client and me Personal life Doctrine We will write a custom essay sample on The Influences And Decisions Of Social Workers Social Work Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Influences And Decisions Of Social Workers Social Work Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Influences And Decisions Of Social Workers Social Work Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Human existences irrespective of gender, race, or position govern their lives harmonizing to a series of regulations that show the manner to act among household, friends, and the wider community. These are called values and are signals that give way about right and incorrect ( Dolgoff et al, 2009, p20, Beckett A ; Maynard, 2005, p5 ) . Valuess stem from a assortment of countries, as kids we are raised in communities that influence our behavior Beckett and Maynard ( 2005 ) refer to these as value systems. The ideals we take from our societies can be inactive and others can alter overtime. ( Beckett A ; Maynard, 2005 ) Culture has a major impact on our value systems ; it influences our professional lives, every bit good as our private lives. ( Otima Doyle, Shari E. Miller, F. Y. Mirza, 2007 ) . I besides govern my actions harmonizing to values learned as a kid and my doctrine has been shaped by a cross-cultural upbringing, I was raised in Papua New Guinea where I received a western i nstruction that encouraged individuality and in Uganda, I received a Catholic instruction where I learned the values of community. I experienced the broad life style in university. These diverse environments have contributed to how I view the universe today. I value people above all other existences because of the manner I was raised in Uganda with household members that supported each other economically I did non see great adversity. However I knew that my parents did. This consciousness taught me to esteem difficult work and value unity, because my parents despite their battles resisted the force per unit areas of the authorities to give personal unity for wealth. I value honestness and for me that includes being unfastened about my abilities to take instances that may do me great hurt and I consider credibleness in affairs refering to worker client confidentiality valuable Compassion and charity are besides of import to me because I believe that in order to be an effectual assist ant, a charitable nature goes along manner towards understanding the demands of a client. I am cognizant nevertheless that emotional distance must be exercised. I need to be careful non become emotionally attached to the client In order to forestall my enforcing my values upon my client. I believe in being committed to all my relationships, and experience that in order to accomplish success in either my personal or professional life I must be faithful in maintaining private inside informations in assurance. Finally I believe that in order for a relationship to turn at that place needs to be credence for differences in all facets of life, from how person behaves, to the sentiments they hold. Therefore if I choose to interact with people on a regular basis I should be able to accept them wholly. I may non wish their actions but I should admit that my clients come from different backgrounds and as a societal worker my responsibility lies in non judging them, but instead I am at that place to assist them work through their jobs. Hope for the hereafter and the universe The hereafter is genuinely an unknown that holds a batch of uncertainness for me ; at present I can non clearly image what my hopes and dreams are. However there are some things I would wish to see alteration in the following 10 old ages: The first country of concern for me is the clime alteration argument, alternatively of the changeless rhetoric from the major universe leaders like the United States, Russia, Great Britain, and China. I would wish to see concrete stairss being taken to cut down nursery gas emanation coming from industries around the universe. Second I wish that in the following few old ages the millenary development ends ( MDGs ) are achieved before the dead line in 2015 so far really limited success has been reported harmonizing to the United Nations MDGS study of 2009 advancement has been noted in merely four ends of the 10 end plan. The study outlines the advancement made in cut downing infant deceases, from its 1990 figure of 12.6million to 9 million in 2007 ; t he study besides cites advancement in the countries of instruction, poorness and decrease of pollutants. They nevertheless admit that more advancement is needed in order to run into the 2015 deadline. Finally I hope that more pharmaceutical companies will fall in the planetary enterprise to happen inexpensive alternate solutions to the medical demands of the universe. I hope the companies like Glaxo smith Kline and its many challengers dispense with the demand to do money and see salvaging lives as their precedence Beginnings of values and support My doctrine comes from many experiences. As a kid I grew up with cataracts that affected my vision. The status over the class of my instruction has caused me great defeat. However, the love and strength of my female parent ensured that I had the best possible start. She taught me neer to give up ; the support of my pedagogues besides showed me that despite the presence of obstructions, if I worked difficult I would accomplish my ends. The challenges due to my ocular hindrance have taught me to be compassionate towards all people who have challenges in their ain lives, I have experienced the adversity of seeking to populate and work with people who have few physical restrictions. Reading is a accomplishment that I love but at times I dislike it because the founts used in books are frequently excessively little and do me to be slower these apparently minor concerns cause me some defeat. I nevertheless find great inspiration from work forces like the Australian Born Nick Vujicic who was born with no limbs and with merely a bantam pes lives life to the full. With a dual grade in accounting and fiscal planning He speaks with strength about his journey I found the intent of my being, and besides the intent of my circumstance. ( Nick Vujicic 2010 ) . His ability to win in the manner he has despite his obvious challenges, amazes and humbles me into the realization that I can accomplish any end if I truly want it. My life doctrines are sustained by my belief in God to whom I turn to for counsel ; counsel I find in the Hagiographas of the Old and New Testament of the Bible. In the Old Testament Hagiographas, particularly in the book of Deuteronomy, I find the moral values by which I govern my life. Put out in The Ten Commandments ( NIV Bible, Duet ; 5:1-32 ) that guide me on how to populate my life in conformity to Gods wants. Other values that have contributed to who I am come from other books I have read. Books by Charles Dickens such as Oliver Twist and Hard Times have painted rough images of poorness in industrial England during the 19th and early twentieth century these narratives sparked an involvement in perusing solutions to human agony. Before coming to Australia I had completed a grade in International dealingss with the hope of taking my state towards happening solutions to our domestic jobs in the International arena these aspirations nevertheless have non been achieved so far Personal values in relation to Social work After reading the Australian association of societal workers codifications of moralss I have found analogues to my ain doctrine of life. The association has five nucleus values that provide societal work professionals with guidelines that inform their pattern. These values are: Human self-respect and worth Social justness Service to humanity Integrity Competence ( AASW, 2002, 1999, p 8 ) At this phase in my unrecorded I can appreciate and accept that these values are indispensable for every twenty-four hours life. However, I must show some reserves in stating that I would adhere to these values wholly. The major job that I can anticipate is that I am an person with assorted ideals in some state of affairss for case where the inquiry of life is posed I am reasonably assorted I do non believe in the decease punishment, yet I can non to the full differ about the abortion inquiries. I can mention a specific clip in my life when I was 22 and a friend told me she was dating a married adult male and had become pregnant. She wanted to hold an abortion and I tried to speak her out degree Fahrenheit it nevertheless she went in front and had the abortion, my first inherent aptitude when I got the intelligence was to be critical of her and I see now that my antipathy sing unfaithfulness and abortion prevented me from being more considerate, as a societal worker I must larn to st amp down my ain positions in order to be more receptive to my clients In state of affairss where my values may conflict with those of a client Ralph Dolgoff etal says clangs occur in many client worker kineticss ( Dolgoff etal 2009, p112 ) chiefly because societal workers tend to give greater value to societal harmoniousness, equality, free pick and societal justness. These values differ from civilization to civilization and may alter over clip. An illustration is the inquiry of a adult female s right to take between an abortion and non holding one in the early twentieth century adult females in Europe and North America could non acquire safe entree to abortion services and as a consequence many died in back back street clinics in the effort. However as Torahs around the universe have changed so have values and in many societies holding an abortion is now merely another option to a adult female who may hold no pick but to seek such services. These differences harmonizing to Dolgoff etal may do jobs for the societal worker and the client In the initial phases of therapy, nevertheless in order to guarantee that my point of position does non conflict with my clients values, Dolgoff suggests that societal workers need to peruse cognition relevant to the cultural demands of clients, this information can be compiled through interviews of clients ( Dolgoff etal 2009 ) . As societal workers we need to be knowing about the assorted issues refering to cultural or spiritual beliefs ( Dolgoff, etal, 2009, 113 ) .Although I may necessitate to hold a better apprehension of where my client place on certain values comes from, it is critical that I maintain a clear impartial modesty Dolgoff emphasises the dangers built-in in placing excessively closely with the clients he points out that prejudice will most likely consequence and impact the success of an intercession. However holding a similar background to my client can enable a better resonance to develop between my client and myself. Further spreads that may originate and do me jobs as a societal worker trade with the affair of power ; in the societal work profession I have assumed power over the client. And because of this false power, the client is likely to experience unequal to me by virtuousness of my cognition, and the client s place of service user. This power moral force can be damaging to the success of a societal worker in seeking to garner helpful penetration into a clients job, if non channelled right In the text Ethical determinations for societal work pattern Ralph Dolgoff etal suggest a figure of ways in which I can guarantee that my client feels comfy plenty to allow travel of the fright that may halter the assisting exercising. They suggest that as a societal worker I need to happen out what the clients values are and decide whether struggle of involvements exists, and if there is struggle I must next attack the client in a manner that does non advert the value in order to understand the nature o f my client s job. In order to keep a professional criterion I must retrieve the grounds I chose to fall in the assisting profession, harmonizing Lesley Chenoweth and Donna McAuliffe ( 2005, p 6 ) the grounds some people enter the societal work profession root from experiences had ether in child goon or early maturity. These experiences can sometimes supply a individual with a passion to fall in the societal work field because they were helped by a societal worker and wanted to animate others, as they were inspired. For some the experience with societal services could hold been negative and fostered a desire to convey alteration to the profession. No affair how we joined the profession it is of import that we do non lose sight of the grounds why we chose societal work these grounds will prolong me and maintain me motivated to go on to work with clients even those who are hard and difficult to assist. Admiting personal prejudice before manus can frequently cut down the opportunities of holding value struggles with clients. Chenoweth and McAuliffe regard this as effectual usage of ego By allowing my supervisors know where I stand on certain issue can guarantee that I am less likely to be assigned a instance that I can non properly trade with. Keeping a value impersonal stance is another manner to avoid making value struggles ( Weick as cited by Dolgoff etal ) suggests that in order to decently understand the client the societal worker demands to listen carefully to what the client truly wants and should suspend all opinion, values, and personal rules in order to supply effectual aid to the client ( Dolgoff, 2009, P, 114 ) . In order for my future societal work pattern to be consequence I must cultivate and continually beef up my cognition base and seek webs to maintain me motivated. Self-awareness is cardinal to understanding my function, as a professional assistant, and critical contemplations about my ego in relation to my values is valuable. As the American writer Daniel Coleman said, If your emotional abilities are nt in manus, if you do nt hold self-awareness, if you are non able to pull off your straitening emotions, if you ca nt hold empathy and have effectual relationships, so no affair how smart you are, you are non traveling to acquire really far. ( Coleman, 2010 ) .