Essay on Childhood Obesity - 1599 Words

Childhood obesity is one of the most serious public health challenges of the 21st century. The problem is global and is steadily affecting many low- and middle-income families particularly in the United States. The socioeconomic status of these families contributes to the childhood obesity epidemic. Summary of Article 1 The article, â€Å"Beliefs about the Role of Parenting in Feeding and Childhood Obesity among Mothers of Lower Socioeconomic Status† is a study that was conducted by Alison Kalinowski, Kylene Krause, Carla Berdejo, Kristina Harrell, Katherine Rosenblum, and Julie Lumeng. The study was published in the Journal of Nutrition Education Behavior. The focus of the study was to examine beliefs about the role of parenting in feeding†¦show more content†¦Summary of Article 4 The article, â€Å"Factors associated with obesity in Latino children: a review of the literature† is peer reviewed article that was conducted by Melanie L. Kornides, Panagiota Kitsantas, and Antonia Villarruel. The study was published in Hispanic Health Care International. The purpose of this article was to review the current literature on the factors associated with overweight and obesity in Latino children, provide nursing implications, and suggest direction for future research. The findings of this review indicated that factors related to activity, diet, genetics, the environment, and acculturation influence overweight and obesity in Latino children. The strengths of the studies reviewed included analyses by Latino subgroup, large Latino sample sizes, and inclusion of both English and Spanish speakers. Limitations included inadequate sample sizes in some studies and lack of data on potential confounding factors such as acculturation and immigration status. Future research is needed to determine how factors associated with obesity can be used in prevention efforts targeting Latino children. Summary of Article 5 The article, â€Å"Disparities in obesity and overweight prevalence among US immigrant children and adolescents by generational status† written by Singh and Kogan is a study that was published in the Journal Of CommunityShow MoreRelatedChildhood Obesity : A Obesity1247 Words   |  5 PagesChildhood Obesity: A Review to Prevent the Risk Factors of Childhood Obesity in Our Community. The rates of childhood obesity Worldwide are alarmingly high! Obesity is a global nutritional concern and leads to horrible consequences on our children and becomes a worldwide pandemic. Worldwide estimates of obesity are as high as 43 million, and rates continue to increase each year. In this study, people will find healthy tips to prevent childhood overweight or obesity to help children in our communitiesRead MoreThe Prevalence Of Childhood Obesity1678 Words   |  7 PagesThe prevalence of childhood obesity has remained a serious matter in the United States over the years despite its recent decline (Centers for Disease Control and Prevention, 2015). Children who are obese can experience the same devastating health effects as adults who are obese – cardiovascular issues, diabetes, breathing problems, and so forth. In addition, children who are obese are more than likely to become obese as adults, therefore the development of a health fair that would highlight increasedRead MoreThe Effects Of Obesity On Childhood Obesity Essay1953 Words   |  8 Pagesfind out what has caused or what the leading factors to obesity are. Researchers are currently still doing research to find out what causes or what may be the lead to obesity. 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The existenceRead MoreChildhood Obesity and Its Effect1260 Words   |  6 PagesChildhood obesity is considered to be a serious issue among our youth. Obesity can cause many types of physical problems, which most are aware of, but it can also cause some undesirable internal feelings within children and adolescents who suffer from it. Self-esteem, or self-worth, is important as it helps develop personality and is a major ingredient to our mental health status (Wang, F. and Veugelers, P. J., 2008). Some have said obesity may e ven have a negative effect on cognitive developmentRead MoreChildhood Obesity : The Adolescent Essay3626 Words   |  15 PagesChildhood Obesity: The Adolescent The Finale Paper Presented to: GEN499: General Education Capstone Instructor: Robert Bass Ashford University By: Ranita Wallace March 27, 2015 Childhood Obesity: The Adolescent Obesity is a growing health problem. Obesity is when individuals are overweight, it causes health problems and is a threat to their lives. Usually obesity is a result from over eating and lack of exercise. Obesity is the cause of many health problems such as diabetesRead MoreChildhood Obesity Essay976 Words   |  4 PagesAccording to a 2010 report by The Centers for Disease Control and Prevention (CDC), the prevalence of childhood obesity has more than tripled in the past thirty years. As well as having an impact on health, studies have cited a relationship between obesity and poor school performance as well as a child’s readiness for learning and education. This can be correlated with studies finding â€Å"obese children have a greater risk of social and psychological problems, such as discrimination and poor self-esteem†Read MoreChildhood Obesity : Obesity And Obesity1505 Words   |  7 PagesChildhood Obesity Introduction Childhood Obesity has become more critical public health issue worldwide. However, obesity ratio varies from country to country. In addition, up to a quarter of Australian children are suffering from childhood obesity and obese children are at higher risk to become obese adult. For this reason, child’s weight always matters because it can impact on their health in future. There may be many reasons which affect childhood obesity including sedentary life style, lack ofRead MoreObesity : Childhood Obesity And Obesity955 Words   |  4 Pageswhere the life expectancy of today’s generation is being threatened. Prevention of overweight and obesity is imperative. Parents, especially mothers play a major role in preventing overweight and obesity among the children. Their knowledge of nutrition, food selection and family meal structure has major impact on their children’s food habit. The preschool age is crucial for the children to learn and develop their lifelong hab its. Education starts from home, where parents are the primary sourceRead MoreThe Causes Of Childhood Obesity1937 Words   |  8 PagesCauses of Childhood Obesity Imagine yourself walking into a kindergarten class, and all you see are obese children not walking, but moving on wheels because they simply cannot walk anymore due to their excess body weight. Their legs are so weak since they have to handle so much more weight than what they are designed to do. This vision may no longer be fictional if the world keeps ignoring the issue of childhood obesity. Nowadays, not only adults, but the number of children who are obese are incredibly

Project On Bajaj Auto Limited Free Essays

November 14, 2009 Project On Bajaj Auto Limited Submitted by Team TiTanS -Amit Sheth -Anand Dube -Darshna Chande – Mrinal Kaul -Subrato Das -Vinay Chaudhary Page 1 of 23 1 BAJAJ AUTO LTD November 14, 2009 Index 1. 0 Introduction 2. 0 PRODUCT PORTFOLIO. We will write a custom essay sample on Project On Bajaj Auto Limited or any similar topic only for you Order Now 2. 1 Product life cycle of the various products. 2. 2 A BCG Matrix of Various products. 3. 0 Key Brands – Top Three in terms of volume and revenue 3. 1 Bajaj Pulsar. 3. 2 RE (3 Wheeler). 3. 3 Discover. 4. 0 Positioning of the top three brands of the company. 4. 1 Pulsar. 4. 2 Discover. 4. Bajaj Auto (Commercial Vehicle). 5. 0 Competitors and the differentiation of each based on positioning. 5. 1 Pulsar key Competitors. 5. 2 Bajaj Auto Commercial Vehicles. 5. 3 Discover key Competitors. 6. 0 Key marketing communications and the evolution of the same since 1995 7. 0 The Future. 7. 1 Recommendations. 8. 0 Graphs. 8. 1 Sales data of BAL and Industry Comparison. 8. 2 BAL in International Market. 8. 3 3 Year Projection for Commercial unit of BAL 8. 4 BAL projection for Domestic Sales 9. 0 References. Page 2 of 23 2 BAJAJ AUTO LTD November 14, 2009 BAJAJ AUTO LTD 1. Introduction Bajaj Auto is India’s largest and the world’s 4th largest two and three-wheeler manufacturer. It is based in Pune, Maharashtra, with plants in Akurdi and Chakan (near Pune) and Waluj and Patnagar in Uttaranchal. Bajaj Auto produces and exports scooters, motorcycles and auto rickshaws. Over the last decade, the company has successfully changed its image from a scooter manufacturer to all round two wheeler manufacturer. Its product range encompasses scooters and motorcycles. Founded in 1926, at the height of India’s movement for independence from the British, the group has an il lustrious history. The integrity, dedication, resourcefulness and determination to succeed are characteristics of the group even today and can be traced back to its birth during those days of relentless devotion to a common cause. Jamnalal Bajaj, founder of the group, was a close confidant and disciple of Mahatma Gandhi. In fact, Gandhiji had adopted him as his son. This close relationship and his deep involvement in the independence movement did not leave Jamnalal Bajaj with much time to spend on his newly launched business venture. His son, Kamalnayan Bajaj, then 27, took over the reins of business in 1942. He too was close to Gandhiji and it was only after Independence in 1947, that he was able to give his full attention to the business. Its’ real growth in numbers has come in the last four years after successful introduction of a few models in the motorcycle segment. The company is headed by Rahul Bajaj who is worth more than US$1. 5 billion. Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading Corporation Private Limited. It started off by selling imported two and three-wheelers in India. In 1959, it obtained license from the Government of India to manufacture two and three-wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985, it started producing at Waluj in Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles in a single financial year. In 1995, it rolled out its ten millionth vehicles and produced and sold 1 million vehicles in a year. Kamalnayan Bajaj not only consolidated the group, but also diversified into various manufacturing activities. The present Chairman of the group, Rahul Bajaj, took charge of the business in 1965. Under his leadership, the turnover of the Bajaj Auto the flagship company has gone up from Rs. 72 million to Rs. 46. 16 billion (USD 936 million), its product portfolio expanded and the brand has found a global market. He is one of India’s most distinguished business leaders and internationally respected for his business acumen and entrepreneurial spirit. Page 3 of 23 3 BAJAJ AUTO LTD November 14, 2009 2. 0 PRODUCT PORTFOLIO Product Portfolio Two Wheelers Three Wheelers Entry Level Mid Level Peformance Passenger Carrier Goods Carrier Platina 100cc 125 cc DTSi Kristal DTSi XCD 135 cc DTSi Discover 100cc 135 cc DTSi Pulsar 150, 180, 200 220 cc DTSi Avenger 200 DTSi RE-2 Stroke 2 Diesel CNG RE – 4 Stroke Diesek CNG GC MAx Diesel CNG In 1972, it introduced Ba Bajaj Chetek. The company formed a joint venture with . Maharashtra Scooters in 1975. Bajaj Auto established Waluj production plant in Aurangabad, in 1985. In the following year, the company entered into the technical tie-up with Kawasaki Heavy Industries, Japan to produce a range of two up Japan two-wheelers in India. The company signed agreements with Kubota, Japan for the development of diesel engines for three-wheelers, and with Tokyo research and development for un wheelers, ungeared Scooter and moped development, in 1995. In 1999, Bajaj Auto commenced the production at Chakan plant. The company introduced Bajaj Saffire in 2000. In the following year, Bajaj Auto launched Eliminator and Pulsar bikes. Bajaj Auto launched Bajaj Wind 125, Pulsar 150cc and 180cc sports styled bikes, in 2 180cc 2001. In the next year, Bajaj Auto launched Bajaj CT100 and Bajaj Discover DTS The company DTS-i. aunched Bajaj Discover, Bajaj Avenger DTS i, and Bajaj Wave DTS in 2005. In DTS-i, DTS-i, the following year, it launched Bajaj Platina. Bajaj Auto launched 200 cc Pulsar DT DTSi, and Bajaj Kristal DTS-i in February 2007. Bajaj Auto started a new plant at i Pantnagar, Uttarakhand in April 2007. In the following month, the company demerged to form three separate entities: Bajaj Auto (automobiles); Bajaj Holdings a nd Investment Limited (an investment company); and Bajaj Finserv Limited (wind ited power and financial services company). Bajaj Auto launched its ‘XCD 125 DTS DTS-Si’, a 125cc motor bike in September 2007. In May 2008, Bajaj Auto, Renault and Nissan Corporation formed a joint-venture company to develop, produce and market the car ure code-named ULC with wholesale price range starting from $2500. The joint named joint-venture company would be 50% owned by Bajaj Auto, 25% by Renault and 25% by Nissan, and to construct the plant in Chakan (Maharashtra state) in India with an initial (Maharashtra planned capacity of 400,000 units per year. In February 2009, Bajaj launched XCD Page 4 of 23 4 BAJAJ AUTO LTD November 14, 2009 135 cc DTSi. Bajaj Auto has a distribution network in 50 countries and presence in India, Sri Lanka, Colombia, Bangladesh, Mexico, Central America, Peru and Egypt. The company has global partnerships with the shipping lines of Maersk Sealand, PO Nedloyd and APL. The company’s subsidiaries include: Bajaj Auto International Holdings, a 100% Netherlands based subsidiary; and PT Bajaj Indonesia which assembles and markets Pulsars in Indonesia. 2. 1 Product life cycle of the various products is shown below. INTRODUCTION STAGE: Products like Discover 100 DTSi and Pulsar 220cc. GROWTH STAGE: Products like Discover 135 cc have a great potential to grow and become market leaders in their segment. MATURITY STAGE: Products like Bajaj Pulsar 150 ; 180cc are at their maturity stage. DECLINE STAGE: Bikes like Avenger, Platina, Pulsar 200 cc market have ready substitutes available resulting in lower demand and lower market share. 2. 2 A BCG MATRIX OF VARIOUS PRODUCTS ARE SHOWN BELOW STARS BAJAJ PULSAR SERIES DISCOVER 100cc COWS DISCOVER 125CC DISCOVER 135CC Page 5 of 23 5 QUESTION MARK XCD 125CC PLATINA 100cc DOGS AVENGER KRYSTAL BAJAJ AUTO LTD November 14, 2009 3. 0 Key Brands – Top Three in terms of volume and revenue 1. Bajaj Pulsar 2. RE (3 wheeler) 3. Bajaj Discover 3. 1 Bajaj Pulsar It is a motorcycle brand owned by Bajaj Auto in India. It was developed by the product engineering division of Bajaj Auto in association with motorcycle designer Glynn Kerr, Tokyo R;D. Currently there are four variants available with engine capacities of 150cc, 180cc and two variants with capacities of 220cc. More than a million units of Pulsar were sold by November 2005. Pulsar 200 variant was discontinued in July 2009. With monthly sales of more than 48,000 units in June 2009, Pulsar is the leader in the 150 cc + segment in India with a market share of 43%. The following is the sales data of Pulsar Brand for the last five months. Month Sales (Units) June 48062 July 49621 August September October 65000 55413 56000 3. 2 RE (3 Wheeler) The leading three wheeler manufacturers in India are Bajaj Auto, Mahindra ; Mahindra and the Italy-based Piaggio. In the three wheeler segment, the classification is broadly in terms of carriage and passenger vehicles. Since the former does have a very limited capacity to carry goods and is not preferred by many, the three wheeler manufacturers are more into the passenger three wheelers. Bajaj Auto has a range of models for passenger three wheelers namely RE 2S,RE 4S,RE 4S CNG,RE 4S LPG,RE Diesel and RE Diesel mega . Page 6 of 23 6 BAJAJ AUTO LTD November 14, 2009 TVS Motor has recently entered the fray with its own model of a three wheeler and with the market recording an impressive 18% CAGR rate over the last fiscal, the three wheeler manufacturers still have plenty to laugh about. 3. . Discover The Bajaj Discover a motorcycle made by Bajaj Auto in Chakan, India, debuted in 2004. This is the second indigenous bike from Bajaj. During mid 2005, the Discover was made a single variant model. It was revamped with new graphics, and other features like sns(spring in spring) suspension, self-start, etc. The Bajaj Discover has been the highest selling 125 cc bike in India since the day of its inception an d has proven to be a very popular executive commuter. 135cc model has recently released which features a front disk brake, auto-start and black alloy wheels. The following are the sales figure for the last two months for Bajaj Discover. Month Sales (Units) September 94000 October 95139 4. 0 Positioning of the top three brands of the company 4. 1 Pulsar Pulsar was launched in direct competition to the Hero Honda’s ‘CBZ’ model in 150 cc plus segment. The campaign bore innovative punch line of â€Å"Definitely Male† positioning Pulsar to be a masculine-looking model with an appeal to the performance sensitive customers. The Pulsar went one step ahead of Hero Honda’s ‘CBZ’ and launched a twin variant of Pulsar with the 180 cc model. The model was a great success and has already crossed 1 million mark in sales. The Big Idea was to position the bike as World’s first bike endowed with a gender. Page 7 of 23 7 BAJAJ AUTO LTD November 14, 2009 Pulsar changed its tagline to â€Å"The Fastest Indian† for its 220cc bike. After dumping the â€Å"Definitely Male† tagline, Pulsar advertisements never were a thriller. The product qualities made the brand a huge success. The new ad and new tagline gives a remarkable boost to this brand. It is very wise for the brand to own the highest superlative. Pulsar has owned the â€Å"Fastest† superlative, which means another brand cannot be faster than the fastest. This is a powerful positioning strategy adopted by the brand. Pulsar has become synonymous with Bajaj. It single handedly brought Bajaj from a state where it was thought that it would be sold or it was running for family prestige. Pulsar Mania was supposed to be the answer to MTV hero Honda roadies which had become synonymous plus a huge success between the youth. Target Audience Bajaj targeted the 18-24 with Pulsar but later found that the brand appealed to a much older audience. This helped Bajaj to change its target audience to 21-35 years 4. 2 Discover Pulsar helped Bajaj to establish itself as a serious player in the Indian motorcycle market. Bajaj had failures in establishing its presence in the executive segment where Hero Honda’s Splendour rules. Hence Bajaj launched Discover DTSI with Page 8 of 23 8 BAJAJ AUTO LTD November 14, 2009 much fanfare. The brand ambassador was none less than the legendary Jackie Chan. Things were perfect for a bestseller. But had Discover delivered? Still, No. This was partly because Bajaj was still struggling with the positioning of its brand. The same mistake was done with Calibre. Bajaj was trying to sell Discover by its looks. But then the new commercial suggested something else. The new commercial with a Harry Potter look alike was well executed but had no marketing significance. What was being communicated to the customer? Just like the Hoodibaba campaign involving cartoon characters which actually killed the product, Discover campaigns was based on fantasy. Positioning has to be realistic and hould differentiate the product from its competitors. That is the theory and it works also. So, Bajaj decided that the platform at which Discover is going to be placed is going to be sold as both stylish and performance bike. This bike is the perfect choice for the people with average height as people with more six feet of height may face some difficulty in adjusting their knee position on the tank. Otherwise, this bike offers the great comfort and handling due to its well placed seat and handles. It offers a good mileage of 70-80 kmpl. Therefore it is positioned as a fuel efficient bike. Also, Bajaj wanted to make this bike for masses, so it launched Discover in different variants of 100cc, 125cc, and 135cc. Next year Bajaj is also planning to launch the Page 9 of 23 9 BAJAJ AUTO LTD November 14, 2009 bike in 150 cc to cater the needs of the power hungry people who can’t afford Pulsar. So overall Bajaj is trying to position Discover as a bike for each segment of people. 4. 3 Bajaj Auto (3-Wheeler) Talk of passenger vehicle, and first thing that comes to mind is Bajaj Auto. It is very popular throughout India, and people use them in quite frequently as daily means of transport. Bajaj in auto rickshaws, is already the global market leader. In the domestic market of approximately 6 million motorcycles annually. Bajaj Auto launches eco-friendly auto rickshaw the vehicle incorporates the latest Gasoline Technology – the Gasoline Direct Injection (GDI) engine, to achieve substantially lower emissions than even alternative clean fuels like Liquefied Petroleum Gas (LPG) and Combusted Natural Gas (CNG) vehicles 5. 0 Competitors and the differentiation of each based on positioning 5. 1 Pulsar Key Competitors: †¢ †¢ †¢ †¢ Apache CBZ Hunk Karizma Pulsar is the Flagship brand of Bajaj. It has been the great success story of modern Bajaj from â€Å"Hamara Bajaj â€Å" to â€Å" Distinctly Ahead â€Å" . The basic differentiation strategy, loaded with the first movers’ advantage, was the technological edge it had over others (Using a patented technology). It mixed performance with killer looks, unlike any of its predecessors was targeted to capture the minds of youth which it did with great success. It was the first bike which took India towards full auto-ignition and power bikes. Every now and then it comes with something new and innovative and no doubt Bajaj bikes have mass appeal as well. TVS: With its presence in 160 cc and 180 cc market it is the most potent threat to Pulsar, but erratic nature of TVS motors may pull it down in the longer run. Honda / Hero Honda: The real first mover in 150 cc segment, with CBZ has been the traditional rival, has always been there but has never been really able to really challenge pulsars supremacy. It has launched Hunk and Karizma but never lived up Page 10 of 23 10 BAJAJ AUTO LTD November 14, 2009 to the expectations because of its steep price as against the brand of Pulsar that has a presence across all the segments (150, 180, 200, 220) ranging from Rs. 5,000 to Rs. 80,000. 5. 2 Bajaj Auto Commercial Vehicles: Key Competitors: †¢ Mahindra and Mahindra †¢ Piaggio In the three wheeler segment, the classification is broadly in terms of carriage and passenger vehicles. Since the former does have a very limited capacity to carry goods and is not preferred by many, the three wheeler manufacturers are more into the passenger t hree wheelers. Bajaj Auto has a range of models for passenger three wheelers namely RE 2S, RE 4S, RE 4S CNG, RE 4S LPG, RE Diesel and RE Diesel Mega while its existing carriage three wheeler is called GC 1000. It has enjoyed monopoly in this market. In this segment it achieved differentiation on basis of trust and reliability from its competitors; moreover it had a huge first movers’ advantage. The basic customers for this product are low end business men. Mahindra ; Mahindra has got the Champion range of three wheelers. There are Champion pick up and Champion delivery vans while the Champion Passenger carrier is mostly seen in the western parts of the country. The Alfa three wheeler carriages of the M;M has a wide and tall cabin, heavy duty gear box, unique designed chassis and hydraulic shock absorbers. The Italian auto major Piaggio manufactures Ape 50 in association with Bajaj Auto at Pune with a 150cc engine. This three-wheeler has different body forms and matches the specifications of various countries wherever it is produced. TVS Motor has recently entered the fray with its own model of a three wheeler and with the market recording an impressive 18% CAGR rate over the last fiscal. 5. 3 Discover Key Competitors: †¢ †¢ †¢ †¢ Ambition ( Hero Honda ) Splendor CD Dawn Star City Page 11 of 23 11 BAJAJ AUTO LTD November 14, 2009 The Discovers as of now seems to enjoy a bull run in the market as there is no visible completion from anyone. It beats its competition on both looks as well as power; in fact it doesn’t have any direct completion in 135 cc segment. The target customer for this bike is the middle aged middle class who are looking for a bike with a bit of looks a bit of power, a bit of economy as well as an affordable price. 6. 0 Key marketing communications and the evolution of the same since 1995. Bajaj was the undisputed ruler of the Indian 2-wheeler market . It continued its domination in through the 1980 into mid 1990’s. Then the tagline used to be â€Å"HAMARA BAJAJ â€Å". This brand image was employed to instil a patriotic fervour in the minds of the middle classed dominated Indian society. With this campaign they tried to reach the masses, which had dreams and aspirations to become big. â€Å"Hamara Bajaj† †¦. Became a household jingle and Bajaj marched to become the leading two wheeler manufacturer in the absence of any significant completion. During this phase Bajaj had a monopoly over the scooter market with its flagship brand Chetak. But by the beginning of 1990 things started to change; new players were entering the market in JV with the local entities. New and advanced technology was now available. Honda aligned with Kinetic and Hero group of Munjals while Suzuki partnered with TVS. Hamara Bajaj was facing the brunt without any partners and new technology to harbour them. They were continuously focusing on continuous reduction of production cost, thus overlooking the threat of new entrants consequently their market share kept on declining. Page 12 of 23 12 BAJAJ AUTO LTD November 14, 2009 Declining market Share of Bajaj The biggest problem faced by the Bajaj was that it was losing the scooter market. People were no longer interested in scooters as the market was looded with many new models and variants. Honda was gaining momentum in the Indian market. By 1998 Bajaj was looking right down the barrel. They were facing a tough choice â€Å"To replace a legend is never easy. To replace a legend when the legacy needs a major overhaul is even more difficultâ€Å", but desperate situations call for desperate measures, Bajaj auto decided to go big time into motorcycles and do away with its flagship brand of Chetak. During this passage they launched several products †¢ †¢ †¢ †¢ †¢ Boxer Caliber Wind 115 Saffair Legend Page 13 of 23 13 BAJAJ AUTO LTD November 14, 2009 But somehow they all failed to capture the target market. Ever since losing its leadership position, Bajaj Auto Limited (BAL) was trying out new strategies including use of new technology and new marketing communication campaigns. For instance, in the early 2000s it started focusing more on the motorcycle market with new product launches, complemented by new communication campaigns to inject vibrancy into the Bajaj brand. The ad spots launched in late 2001 showed ‘slice of life’ situations of â€Å"new age â€Å"India. . Porter’s 5 Forces for Bajaj during 1990’s By now Bajaj had come a long way from Hamara Baja to its latest message, trying to capture the new India, the young India, the fast paced India, and The ever changing India. With this intention Bajaj made a last effort re-launch itself, repositioning the Hamara Bajaj in the minds of the young vibrant India. Page 14 of 23 14 BAJAJ AUTO LTD November 14, 2009 But it failed to gel in the market. The Bajaj was dying. Its JV with Kawasaki was falling apart and the killer blow came from Hero Honda CBZ in 1999. First time in its lifetime the market share of Bajaj went below 40%. The Change in the Brand message of Bajaj From Hamara Bajaj they transformed to Inspiring Confidence, thus trying to emphasize on the fact they are such an old name in the market and their name inspires confidence. But unfortunately this did not work for them and within two years they again changed their tagline to Distinctly Ahead. This time around they emphasized on the fact that they had better technology than anybody else in the market. And it worked. For that they went for a complete overhaul. Page 15 of 23 15 BAJAJ AUTO LTD November 14, 2009 Bajaj logo : Brand transformation They underwent a complete change in the brand image; they changed their logo, which was done in 2004. The reason behind Bajaj changing its logo was that people used to associate Bajaj with its old image of â€Å"Hamara Bajaj† and carrying that image Bajaj was not able to communicate its message that effectively to the youth who is its major target customer now as the market for the scooters is almost over and 80% of the 2-wheeler market is covered by bikes. The new logo flying B as it has been named represents style and technology. It connotes speed and open for denotes transparency. Today Bajaj is known with â€Å"Distinctively Ahead â€Å". The recent ad campaigns for Bajaj are associated with stunts and modern gizmos. The concept of Definitely Male was well accepted by the people and Bajaj came out with some astonishing ads. Though the DTSi technology was new, people accepted it very well. It easily conveyed the message it wanted to. The following picture strips conveys the advertisement: Getting on to his bike, a man gets all set to make a move. As he puts his helmet on, a message appears on the windshield, While the biker cruises through the city, some army men are out for their jog. Just before they cross a road, a zebra crossing forms ahead them and disappears after them, while the biker waits patiently. Page 16 of 23 16 BAJAJ AUTO LTD November 14, 2009 A young lady talks to her beau on the phone, while an image of his forms before her. She switches the phone off and the image disappears, in time for her to catch a glimpse of the bike. Riding on, he spots a child playing with a remote controlled toy. In the next shot the toy turns out to be a roller coaster, with children inside enjoying the ride. On arriving home, the biker is greeted by a As he takes off his helmet everything turns robotic dog. back to it’s usual self. MVO: â€Å"Imagine a world as advanced as the new Pulsar DTSi†¦ After these ads were successful, Bajaj came out with a second ad wherein a man is shown performing various stunts on his DTSi Pulsar. Even this one was an outstanding one. . The Latest Pulsar Campaign Page 17 of 23 17 BAJAJ AUTO LTD November 14, 2009 DTSi came out to be a good one with proper publicity advertisements and that too without any highly paid brand ambassadors. Unlike its rivals who have highly paid actors or cricket stars as their brand ambassador. 7. 0 The Future Although the avalanche of motorcycles offered Indian consumers a wide variety of models to choose from, it also resulted in increased pressure on the companies to concentrate on cost-cuts, technology enhancements, upgrades and styling. Their margins came under pressure as marketing costs escalated. The companies were forced to reduce prices and offer discounts to survive the competition. Moreover, analysts were skeptical about the segment’s ability to maintain the growth rate in the years to come. One of the major assumptions underlying the motorcycles rush was that if the market was considerably large and was growing at a constant pace, there was room for a profitable existence for all brands. In 2001, there were over 30 motorcycle brands in the market. However, with the top five brands accounting for more than 60% of the market, only 40% of the market was available for all other new brands put together. Despite the launch of more vehicles, the survival prospects of many of the individual brands were deemed to be rather bleak. Page 18 of 23 18 BAJAJ AUTO LTD November 14, 2009 SWOT Analysis for Bajaj Auto Further, the growth in the motorcycle segment was dependant on continuing favorable market conditions. Analysts claimed that to sustain this growth rate, the segment would have to completely cannibalize the market for scooters and a considerable part of the market for scooterettes and mopeds. Considering the fast growing scooters segment, with high demand from female customers, followed by the moderately growing moped segment and the restructuring in the scooter segment with major national and foreign players reinforcing their presence, it was unlikely that the entire growth in the two-wheeler sector would be due to motorcycles. Analysts also commented that as the two-wheeler industry had grown steadily for eight years, stages in the product life cycle would apply to the field sooner, rather than later and the decline stage would invariably come some day. There was little differentiation between the brands being launched apart from styling as most companies had introduced their four-stroke vehicles. Focus on High Margin Products: Around 50% of the two-wheeler consumers buy high quality products (products of executive and premium segment motorcycles). Margins on these products are higher. Page 19 of 23 19 BAJAJ AUTO LTD November 14, 2009 BAL should adopt a deliberate strategy of focusing on executive and premium segment motorcycles and three-wheelers, and a couple of brands on lower-end of motorcycles (to grab the market share) and scooters segment. High margin products – Pulsar, Discover, Three-wheelers, Avenger. Low margin products – Platina, Scooters, Mopeds. Second Hand Market: Second hand market in 2-wheeler is one of the most un-tapped market without any competitor. BAL must try and establish a unit dealing with the sales of Second Hand Vehicle something on the lines of Maruti True value and Mahindra First. Car Market: With the launch of the low budget car it can capitalize this market as there are not many players in this market and they already have the network and the knowhow of the elements of the local market as well as the technology (from its foreign partners). 7. 1 Recommendations: Below are the recommendations: †¢ Company should keep focusing on the fast growing motorcycle segment. †¢ In view of the new threat posed by Honda Motors in the scooter segment, the company needs to review its products line-up and launch new products to cater the changed demand. The company needs to take a look at its ungeared scooter offerings and need to adapt to the latest trends(compete with models like Honda Activa) †¢ The company needs to tap the export market more efficiently as there is a huge potential to make India as the world’s two-wheelers production base. For this, it needs to look for joint ventures abroad. †¢ Look to expand their base outside further. It alre ady has a strong presence in Africa and other South Asian Countries. †¢ It needs to target the young age group more effectively as this group is extremely trend savvy. The advertising should have a fresh look and the product should live up to the Gen-X’s expectations †¢ Focus on Easy Credit Lending – In the present economical crisis, Bajaj can utilize its subsidiary, Bajaj insurance in coming up with schemes that will help consumers buy two wheelers on friendly terms. †¢ BAL needs to scale up its service centers both in numbers and in capacity. Keeping in line with its growth target for the next 5 years, its service centers should not only cater to two wheelers but should also be upgraded to cater to the needs of four wheelers that Bajaj plans to launch. Page 20 of 23 20 BAJAJ AUTO LTD November 14, 2009 8. 0 Graphs 8. 1 Sales data of BAL and Industry Comparison. 8. 2 BAL in International Market Page 21 of 23 21 BAJAJ AUTO LTD November 14, 2009 8. 3 : 3 Year Projection for Commercial unit of BAL 9. 1 BAL projection for Domestic Sales Page 22 of 23 22 BAJAJ AUTO LTD November 14, 2009 9. 0 References. Marketing Management by Philip Kotler Kevin L Keller www. wikipedia. com www. Bajajauto. com www. howstuffworks. com www. bikeadvice. in BAL Annual Report www. youtube. com Page 23 of 23 23 How to cite Project On Bajaj Auto Limited, Papers

John Adams, Who Became The Second President Of The United States, Has Essay Example For Students

John Adams, Who Became The Second President Of The United States, Has Essay been accused by some historians of being the closest thing America ever had to a dictator or monarch (Onuf, 1993). Such strong accusations should be examined in the context of the era in which Mr. Adams lived and served. A closer examination of the historical events occurring during his vice presidency and his term as president, strongly suggests that Adams was not, in fact, a dictator. Indeed, except for his lack of charisma and political charm, Adams had a very successful political career before joining the new national government. He was, moreover, highly sought after as a public servant during the early formation of the new federal power (Ferling, 1992). Adams was a well educated, seasoned patriot, and experienced diplomat. He was the runner-up in the election in which George Washington was selected the first United States President. According to the electoral-college system of that time, the second candidate with the most electoral votes became the Vice President (Smelser Gundersen, 1975). As president, Washington appointed, among others, two influential political leaders to his original cabinet; Thomas Jefferson and Alexander Hamilton. Jefferson, a veteran politician became the Secretary of State and Hamiliton, a young, outspoken New Yorker lawyer, became the Secretary of the Treasury (Ferling, 1992). Jefferson, like Adams, had also signed the Declaration of Independence. Hamilton, however, was the only cabinet member relatively unknown to Adams (Ferling, 1992). It was Hamilton, nonetheless, who excelled during this new administration by initiating numerous, innovative, and often controversial programs, many of which were quite su ccessful. Adams and Hamilton were both Federalists. Unlike Hamiliton, Adams was more moderate (Smelser Gundersen, 1975). During this first administration, Adams and Hamilton quarreled (Washington Retires, 1995), and Adams contemptuously began referring to Hamilton as ?his puppyhood? (DeCarolis, 1995). This created a rift in the administration, for Washington generally favored Hamiliton (Smelser Gundersen, 1975), and disregarded Adams (Ferling, 1992). Hamilton also went to great lengths to drive Jefferson out of the cabinet (Allison, 1966). Jefferson did finally, indeed, resign from the cabinet. The Federalists ?party,? of which Hamiliton was the leader (DeCarolis, 1995) was greatly divided and even violent, at times, under his leadership (Allison, 1966). This is significant in assessing Hamiltons and others arguments of Adams being a dictator after his presidential victory in 1796 A.D. There are several traits that were conspicuous about John Adams. First, he was known as an honest man of integrity (Ferling, 1992; Smelser Gundersen, 1975). He was also often described as ?stubborn,? quick-tempered, and even cantankerous at times (Liesenfelt, 1995; Smelser Gundersen, 1975; Wood, 1992). He was, however, quite intelligent and apparently had a secure self-esteem, being quite willing the challenge tradition (Wood, 1992). Adams was an intensely self-introspective man, though confident (Calhoon, 1976). By 1795, conflict was raging with France. Washington made it clear that he was not returning to office. This, for the first time, provided the impulse for the two differing political philosophies to align into separate parties, even though the Federalists never considered themselves to be a party (Wood, 1992). Hamilton tried to by-pass Adams by nominating Carolinian Thomas Pickney (Ferling, 1992). He had instigated a similar conspiracy to keep Adams from defeating Washington in the second national election, as Adams had discovered (DeCarolis, 1995). In spite of the divided Federalists, Adams defeated Thomas Jefferson by three electoral votes. He became the second president and Jefferson, having the second largest number of votes, became vice-president. This event, too, is significant because for the first time in office here were two men of totally different philosophies of government, attempting to run the country together. Adams presidency was stressful from the moment of his inaug uration. In his address, he sought to make it clear that he was not a monarchist (Allison, 1966). France had decreed to seize American ships. The country was divided over whether to be pro-British (as was Hamilton) or pro-France (as was Jefferson). Hamiliton eventually resigned the position of inspector general, but continued to send Adams unsolicited recommendations regarding foreign policy issues (DeCarolis, 1995). Adams resented Hamiltons meddling in his executive prerogatives. He eventually expelled two other Hamiltonian cabinet members. The height of Adams presidency and popularity came primarily from the victories the navy had over French vessels, and the exposure of the scandal called the XYZ Affair, in which Adams was applauded for revealing the dishonesty and corruption of the French officials, and French insistence on demanding bribes. Preparation of 1-Bromobutane from 1-Butanol by Sn2 Reaction EssayReferencesAllison, J. M. (1966). Adams and Jefferson: The story of a friendship. Norman, OK: University of Oklahoma Press. Calhoon, R. M. (1976). John Adams and the psychology of power. Review of American History, December 1976, 520-525. DeCarolis, L. M. (1995). The precipice of power: The quasi war with Adams, 1789-1800. , Available: http://grid.let.rug.nl/~welling/usa/hamilton/hamil36.htm. Esler, L. A.. (1993). Presidents of our United States. Chicago: Rand McNally. Ferling, J. E. (1992). John Adams: A Life. Knoxville, TN: The University of Tennessee Press. Liesenfelt, J. (1995). John Adams (1735-1826): Childhood. A biography of John Adams. , Available: http://grid.let.rug.nl/~welling/usa/adams/ad_ch1.htmlOnuf, P. S. (1993). Thomas Jefferson: Federalist. Essays in History, 35, n.p. , Available: http://www.lib.virginia.edu/journals/EH/EH35/onuf1.html#26Smelser, M. ; J. R. Gundersen. (1978). American history at a glance. (4th ed.). New York: Barnes and Noble Books. Washington Retires. (1995). , Available: http://grid.let.rug.nl/~weling/usa/ch3_p8.htmlWood, G. S. (1992). The radicalism of the American revolution. New York: Alfred A. Knopf.

The Influences And Decisions Of Social Workers Social Work Essay Essay Example

The Influences And Decisions Of Social Workers Social Work Essay Essay As a societal worker, holding an consciousness of how my doctrine may act upon my decision-making in a professional scene is of import for future pattern. In order to give my clients the most good advise. I must be cognizant of my duties in following the value patterns of societal work. Know my place in the assisting sphere Harmonizing to the Association of Australian Social Workers, societal work pattern should take to assist persons accomplish success in both personal and societal enterprises in order to promote well-being of the person ( aasw 2002, p 5 ) . My self-evaluation will analyze how personal doctrine regards or contradicts the value set out in societal work pattern. I will research my values in relation to single relationships and speak about my hopes for the hereafter of the universe I shall besides research the beginnings of my doctrines, the pillars that sustain them and the events in my life that have shaped my beliefs. I will so analyze the stairss I would take to fo restall struggles of involvement between my client and me Personal life Doctrine We will write a custom essay sample on The Influences And Decisions Of Social Workers Social Work Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Influences And Decisions Of Social Workers Social Work Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Influences And Decisions Of Social Workers Social Work Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Human existences irrespective of gender, race, or position govern their lives harmonizing to a series of regulations that show the manner to act among household, friends, and the wider community. These are called values and are signals that give way about right and incorrect ( Dolgoff et al, 2009, p20, Beckett A ; Maynard, 2005, p5 ) . Valuess stem from a assortment of countries, as kids we are raised in communities that influence our behavior Beckett and Maynard ( 2005 ) refer to these as value systems. The ideals we take from our societies can be inactive and others can alter overtime. ( Beckett A ; Maynard, 2005 ) Culture has a major impact on our value systems ; it influences our professional lives, every bit good as our private lives. ( Otima Doyle, Shari E. Miller, F. Y. Mirza, 2007 ) . I besides govern my actions harmonizing to values learned as a kid and my doctrine has been shaped by a cross-cultural upbringing, I was raised in Papua New Guinea where I received a western i nstruction that encouraged individuality and in Uganda, I received a Catholic instruction where I learned the values of community. I experienced the broad life style in university. These diverse environments have contributed to how I view the universe today. I value people above all other existences because of the manner I was raised in Uganda with household members that supported each other economically I did non see great adversity. However I knew that my parents did. This consciousness taught me to esteem difficult work and value unity, because my parents despite their battles resisted the force per unit areas of the authorities to give personal unity for wealth. I value honestness and for me that includes being unfastened about my abilities to take instances that may do me great hurt and I consider credibleness in affairs refering to worker client confidentiality valuable Compassion and charity are besides of import to me because I believe that in order to be an effectual assist ant, a charitable nature goes along manner towards understanding the demands of a client. I am cognizant nevertheless that emotional distance must be exercised. I need to be careful non become emotionally attached to the client In order to forestall my enforcing my values upon my client. I believe in being committed to all my relationships, and experience that in order to accomplish success in either my personal or professional life I must be faithful in maintaining private inside informations in assurance. Finally I believe that in order for a relationship to turn at that place needs to be credence for differences in all facets of life, from how person behaves, to the sentiments they hold. Therefore if I choose to interact with people on a regular basis I should be able to accept them wholly. I may non wish their actions but I should admit that my clients come from different backgrounds and as a societal worker my responsibility lies in non judging them, but instead I am at that place to assist them work through their jobs. Hope for the hereafter and the universe The hereafter is genuinely an unknown that holds a batch of uncertainness for me ; at present I can non clearly image what my hopes and dreams are. However there are some things I would wish to see alteration in the following 10 old ages: The first country of concern for me is the clime alteration argument, alternatively of the changeless rhetoric from the major universe leaders like the United States, Russia, Great Britain, and China. I would wish to see concrete stairss being taken to cut down nursery gas emanation coming from industries around the universe. Second I wish that in the following few old ages the millenary development ends ( MDGs ) are achieved before the dead line in 2015 so far really limited success has been reported harmonizing to the United Nations MDGS study of 2009 advancement has been noted in merely four ends of the 10 end plan. The study outlines the advancement made in cut downing infant deceases, from its 1990 figure of 12.6million to 9 million in 2007 ; t he study besides cites advancement in the countries of instruction, poorness and decrease of pollutants. They nevertheless admit that more advancement is needed in order to run into the 2015 deadline. Finally I hope that more pharmaceutical companies will fall in the planetary enterprise to happen inexpensive alternate solutions to the medical demands of the universe. I hope the companies like Glaxo smith Kline and its many challengers dispense with the demand to do money and see salvaging lives as their precedence Beginnings of values and support My doctrine comes from many experiences. As a kid I grew up with cataracts that affected my vision. The status over the class of my instruction has caused me great defeat. However, the love and strength of my female parent ensured that I had the best possible start. She taught me neer to give up ; the support of my pedagogues besides showed me that despite the presence of obstructions, if I worked difficult I would accomplish my ends. The challenges due to my ocular hindrance have taught me to be compassionate towards all people who have challenges in their ain lives, I have experienced the adversity of seeking to populate and work with people who have few physical restrictions. Reading is a accomplishment that I love but at times I dislike it because the founts used in books are frequently excessively little and do me to be slower these apparently minor concerns cause me some defeat. I nevertheless find great inspiration from work forces like the Australian Born Nick Vujicic who was born with no limbs and with merely a bantam pes lives life to the full. With a dual grade in accounting and fiscal planning He speaks with strength about his journey I found the intent of my being, and besides the intent of my circumstance. ( Nick Vujicic 2010 ) . His ability to win in the manner he has despite his obvious challenges, amazes and humbles me into the realization that I can accomplish any end if I truly want it. My life doctrines are sustained by my belief in God to whom I turn to for counsel ; counsel I find in the Hagiographas of the Old and New Testament of the Bible. In the Old Testament Hagiographas, particularly in the book of Deuteronomy, I find the moral values by which I govern my life. Put out in The Ten Commandments ( NIV Bible, Duet ; 5:1-32 ) that guide me on how to populate my life in conformity to Gods wants. Other values that have contributed to who I am come from other books I have read. Books by Charles Dickens such as Oliver Twist and Hard Times have painted rough images of poorness in industrial England during the 19th and early twentieth century these narratives sparked an involvement in perusing solutions to human agony. Before coming to Australia I had completed a grade in International dealingss with the hope of taking my state towards happening solutions to our domestic jobs in the International arena these aspirations nevertheless have non been achieved so far Personal values in relation to Social work After reading the Australian association of societal workers codifications of moralss I have found analogues to my ain doctrine of life. The association has five nucleus values that provide societal work professionals with guidelines that inform their pattern. These values are: Human self-respect and worth Social justness Service to humanity Integrity Competence ( AASW, 2002, 1999, p 8 ) At this phase in my unrecorded I can appreciate and accept that these values are indispensable for every twenty-four hours life. However, I must show some reserves in stating that I would adhere to these values wholly. The major job that I can anticipate is that I am an person with assorted ideals in some state of affairss for case where the inquiry of life is posed I am reasonably assorted I do non believe in the decease punishment, yet I can non to the full differ about the abortion inquiries. I can mention a specific clip in my life when I was 22 and a friend told me she was dating a married adult male and had become pregnant. She wanted to hold an abortion and I tried to speak her out degree Fahrenheit it nevertheless she went in front and had the abortion, my first inherent aptitude when I got the intelligence was to be critical of her and I see now that my antipathy sing unfaithfulness and abortion prevented me from being more considerate, as a societal worker I must larn to st amp down my ain positions in order to be more receptive to my clients In state of affairss where my values may conflict with those of a client Ralph Dolgoff etal says clangs occur in many client worker kineticss ( Dolgoff etal 2009, p112 ) chiefly because societal workers tend to give greater value to societal harmoniousness, equality, free pick and societal justness. These values differ from civilization to civilization and may alter over clip. An illustration is the inquiry of a adult female s right to take between an abortion and non holding one in the early twentieth century adult females in Europe and North America could non acquire safe entree to abortion services and as a consequence many died in back back street clinics in the effort. However as Torahs around the universe have changed so have values and in many societies holding an abortion is now merely another option to a adult female who may hold no pick but to seek such services. These differences harmonizing to Dolgoff etal may do jobs for the societal worker and the client In the initial phases of therapy, nevertheless in order to guarantee that my point of position does non conflict with my clients values, Dolgoff suggests that societal workers need to peruse cognition relevant to the cultural demands of clients, this information can be compiled through interviews of clients ( Dolgoff etal 2009 ) . As societal workers we need to be knowing about the assorted issues refering to cultural or spiritual beliefs ( Dolgoff, etal, 2009, 113 ) .Although I may necessitate to hold a better apprehension of where my client place on certain values comes from, it is critical that I maintain a clear impartial modesty Dolgoff emphasises the dangers built-in in placing excessively closely with the clients he points out that prejudice will most likely consequence and impact the success of an intercession. However holding a similar background to my client can enable a better resonance to develop between my client and myself. Further spreads that may originate and do me jobs as a societal worker trade with the affair of power ; in the societal work profession I have assumed power over the client. And because of this false power, the client is likely to experience unequal to me by virtuousness of my cognition, and the client s place of service user. This power moral force can be damaging to the success of a societal worker in seeking to garner helpful penetration into a clients job, if non channelled right In the text Ethical determinations for societal work pattern Ralph Dolgoff etal suggest a figure of ways in which I can guarantee that my client feels comfy plenty to allow travel of the fright that may halter the assisting exercising. They suggest that as a societal worker I need to happen out what the clients values are and decide whether struggle of involvements exists, and if there is struggle I must next attack the client in a manner that does non advert the value in order to understand the nature o f my client s job. In order to keep a professional criterion I must retrieve the grounds I chose to fall in the assisting profession, harmonizing Lesley Chenoweth and Donna McAuliffe ( 2005, p 6 ) the grounds some people enter the societal work profession root from experiences had ether in child goon or early maturity. These experiences can sometimes supply a individual with a passion to fall in the societal work field because they were helped by a societal worker and wanted to animate others, as they were inspired. For some the experience with societal services could hold been negative and fostered a desire to convey alteration to the profession. No affair how we joined the profession it is of import that we do non lose sight of the grounds why we chose societal work these grounds will prolong me and maintain me motivated to go on to work with clients even those who are hard and difficult to assist. Admiting personal prejudice before manus can frequently cut down the opportunities of holding value struggles with clients. Chenoweth and McAuliffe regard this as effectual usage of ego By allowing my supervisors know where I stand on certain issue can guarantee that I am less likely to be assigned a instance that I can non properly trade with. Keeping a value impersonal stance is another manner to avoid making value struggles ( Weick as cited by Dolgoff etal ) suggests that in order to decently understand the client the societal worker demands to listen carefully to what the client truly wants and should suspend all opinion, values, and personal rules in order to supply effectual aid to the client ( Dolgoff, 2009, P, 114 ) . In order for my future societal work pattern to be consequence I must cultivate and continually beef up my cognition base and seek webs to maintain me motivated. Self-awareness is cardinal to understanding my function, as a professional assistant, and critical contemplations about my ego in relation to my values is valuable. As the American writer Daniel Coleman said, If your emotional abilities are nt in manus, if you do nt hold self-awareness, if you are non able to pull off your straitening emotions, if you ca nt hold empathy and have effectual relationships, so no affair how smart you are, you are non traveling to acquire really far. ( Coleman, 2010 ) .

Adverbs Are Really Quite Acceptable

Adverbs Are Really Quite Acceptable Adverbs Are Really Quite Acceptable Adverbs Are Really Quite Acceptable By Mark Nichol Adverbs are to verbs as adjectives are to nouns: They modify action words. However, they can also support other parts of speech, such as adjectives and other adverbs, as well as clauses and even entire sentences. When writers want to add to detail in the form of answers to questions such as â€Å"Who?† â€Å"When?† and â€Å"Where?† (as well as â€Å"how much?†), they reach for adverbs. Most adverbs end in ly, but note that some adjectives do, too. You can tell the difference by the root word: Seriously (from serious) is an adverb, but timely (from time) is an adjective. Others end in the related forms ways (such as sideways) and wise (like otherwise) or consist of nouns preceded by a- (akin, for example). Others, known as comparative and superlative adverbs, end respectively in -er or -est (for instance, faster and fastest). But adverbs, unlike other parts of speech, are diverse and flexible in their function, even in the same position: â€Å"He has arrived, obviously,† for example, is subtly distinct in meaning from â€Å"He has arrived obviously.† And they can be found anywhere in a sentence: â€Å"Slowly, he opened the door,† â€Å"He slowly opened the door,† and â€Å"He opened the door slowly† all mean the same thing. (An adverb can, of course, also immediately follow a verb: â€Å"He then walked quickly toward the lamp.†) Adverbs, like adjectives, have gotten a bad rap for their cluttering qualities. They are ever so useful, and so applicable and adaptable that writers often employ them mindlessly and indiscriminately. But which of the three adverbs in the preceding phrase (not only mindlessly and indiscriminately but also often) must I mercilessly vaporize with the Delete key? Don’t hesitate to apply one or more adverbs within a sentence if they serve a purpose, but do hesitate before you cast them among your prose with Brysonian abandon. Bill Bryson, the exhaustively (and exhaustingly) amusing author of The Mother Tongue: English How It Got That Way and other books on language, as well as volumes on history, science, and more, never met an adverb he didn’t like, but he’s earned the right to break the rules. Consider this sentence from his latest work, At Home: A Short History of Private Life: â€Å"Eventually even he admitted that mostly he wished to build it simply for the slightly strange pleasure of making something really quite enormous.† Out of context, it may seem quite indulgent, but this is Bryson’s voice, a voice that would be fatally muted by this Hemingwayesque excision of the sentence’s adverbs: â€Å"Even he admitted that he wished to build it for the pleasure of making something enormous.† Admonishments to avoid adverbs (and adjectives) are often misconstrued: They are not to be avoided, but they are best not employed merely to prop up weak nouns and listless sentences. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:15 Terms for Those Who Tell the FutureTen Yiddish Expressions You Should KnowNominalized Verbs

Focus vs. Locus

Focus vs. Locus Focus vs. Locus Focus vs. Locus By Mark Nichol What’s the difference between a focus and a locus is it all just hocus-pocus? and where does nexus fit in? The technical meaning of focus is â€Å"a point of convergence or divergence, or seeming divergence,† in terms of particles of matter. It also refers to adjustment for clear vision as well as the field of clear vision, and it has a geometrical definition of a fixed point. From the scientific sense have developed literal and figurative connotations of a point, center, or area of activity or occurrence, as well as direction, emphasis, perception, and understanding. The original plural spelling of the word, borrowed directly from Latin and meaning â€Å"hearth† (the area of premodern households that was the center of activity), is foci, but focuses is an alternative; the adjectival form is focal. Focus can be employed, depending on context, with or without a preceding article: â€Å"This plan lacks focus†; â€Å"His story doesn’t have a focus†; â€Å"That is the focus of the argument.† A locus, meanwhile (in Latin, the word means â€Å"place†), is a site or location. As is the case with focus, the sense can be figurative or literal. (Unlike focus, locus has only a Latin plural: loci.) The difference between focus and locus, then, is subtle. Both words can refer to a place where something happens, but the fine distinction is that the former denotes a center of attention and the latter refers to the location itself. A locus may become the focus, but the reverse is not true, because the site preceded the attention focused on it. Nexus, from the Latin word nectere, meaning â€Å"to bind† (the root term is also the basis of connect), can also mean â€Å"focus,† but it is better reserved for the senses of â€Å"connection† or â€Å"link,† or of a connected group or series. And what of other related – or seemingly related – terms? An axis is a geometrical or physical or figurative line, or a vertebra or a stem. It can also be somewhat synonymous with the terms defined above, relating to a point or a spectrum, or, as in the manner in which it was used in World War II to refer to the alliance between Germany, Italy, and Japan, a partnership. (The Latin word refers to a line or an axle; the plural in both Latin and English is axes.) A cynosure is a guide or a center of attention. (The word is from Greek by way of Latin and means, literally, â€Å"dog’s tail†; it refers to the constellation Ursa Minor, or the Little Bear.) An omphalos (the word is Greek for â€Å"navel†) is a focal point or a hub, and a hub (perhaps a variant of hob, a word for a shelf on a hearth) is a center of activity, either on a large scale or at the center of a wheel. An epicenter is, in figurative usage, a center of activity; the original meaning is the point on Earth’s surface above an earthquake’s point of focus. Now, how about that hocus-pocus? It evidently originated with itinerant performers who incorporated mock-Latin incantations into their magic or juggling acts to impress gullible onlookers, who associated the classical language with learned scholars and ancient mysteries. It is likely a corruption of the blessing â€Å"Hoc est corpus meum,† meaning â€Å"This is my body.† Hokey-pokey is probably a further variant, but neither it nor hocus-pocus has any focus, locus, or nexus. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:4 Types of Gerunds and Gerund PhrasesWhat is Dative Case?Sentence Adverbs

Nutrition and dietetics Essay Example | Topics and Well Written Essays - 1500 words

Nutrition and dietetics - Essay Example The options that they have are limited since they have to be a member in women’s only facilities, which are expensive and not well distributed throughout the country. They thus choose to stay away from these facilities, which would help them in their exercise activity. This increases the chances of risk since the women do not exercise and reduce fat as well as keep fit. Girls rarely experience any physical activities in schools. This receives basing on the belief of upholding moral quality. The society believes that girls lose their shyness if they change their clothes anywhere aside from home (Kelishadi 2007). As much as moral upbringing is admirable, this practice leads to no exercise for the female children. They have no outlet to reduce excess fat and to keep fit. Another factor is in diet. Many families have poor feeding habits. The family receives exposure to things like energy-dense foods and sugar-sweetened beverages. This consumption of unhealthy foods and drinks increases the chances of obesity quite high. Some women skip breakfast or take snacks rich in fat and calories throughout the day. These unhealthy eating habits reduce nutrition and increase the chances of obesity and chronic illnesses in the women. Higher levels of income lead to a more comfortable lifestyle (Al-Shayji IA 2004). Transport is mainly modern with reduced walking or running. Time spent on the television or internet increases as time passes. This greatly reduces physical activity. Thus, muscles do not undergo stretching and flexing. This leads to increased rate of obesity among the population. According to research, people can maintain good health even in their old age if the prevention and control of chronic diseases receives establishment early in life. This article elaborates a program that will help the Saudi Arabian women in reducing their chances of obtaining obesity. The goals of the program

IKEA Analysis Report (Operations management)1 Assignment - 1

IKEA Analysis Report (Operations management)1 - Assignment Example The value proposition provides benefits both to the company and the stakeholder. It encourages the roles and tasks undertaken by the stakeholders to be in like with company’s objectives. It becomes the promotion proposition to potential clientele, the reason they ought to do trade with company, rather than its rivals. It communicates to the entire company a sense of precise purpose and course, coordinating their labours toward the overburdening common purpose of generating a satisfied customer. IKEA, the Swedish furniture industrialized company have applied Co-productivity to its complete exploitation. IKEA sells its commodities to customers in a kit type which the customer assembles themselves, at a lower pricing. The cause that this technique is successful is that customers do not place a worth on their own energy and time in assembling the merchandise. In some scenarios, the amount of extra effort inputted by the clients can be a greater cost than it could be if the get-tog ether of the furnishings were done proficiently (Porter, 2001). IKEA’s differentiation positioning strategy; the fundamental nature of a differentiation policy is to be exceptional in manners that are precious to clients in a sustainable method. Differentiation needs an in-depth comprehending what clients value most, where down the value chain to generate the differentiating variables, and what facilitates and capabilities are required to produce this exceptionality. It is that the corporation services a small number of market segments by offering a value intention that satisfies each section on a few key scope which creates this positioning strategy gainful. The key is to create product stand out from competitive provisions by having merchandise that provides a few highly valued elements. Distinctive capabilities are those potentials that a company can do better than competitors and are not simply imitated. For instance, IKEA can be said to have an idiosyncratic capability i n comprehending the customer. When this characteristic capability lies in a major accomplishment area, or a movement which is necessary if the company aspirations to stay alive in the long-term, it becomes a competitive gain. The value Chain The value chain is the organization of various products or segments of the company to offer valuable items. It involves proper planning, coordination and control of the company segments such as production, marketing, service and design and development. IKEA value chain is summarized as; the value proposal is the conclusion of the value sequence. There are two parts to the value plan: the consumer and the company. The company covers all of the domestic and external procedures that are executed throughout the value chain. The accomplishment or failure of the value plan will mirror how the members of the value chain recognize the external pressures on the value chain (Sheehy, Bracey, and Frazier, 1996). If these discernments are inaccurate, then th e worth proposition will be outdated. The value chain encompasses the customers and stakeholders expectations that must be considered. Manage the logistics of the company that ensure smooth flow of procedure. Ikea intangible products and benefits Currently IKEA has not concentrated on assessing the tangible advantages of its environmental

Assignment - Team Work in Business Essay Example for Free

Assignment Team Work in Business Essay Some management teams are bound to succeed while other are not due to a number of factors. A team, according to Adair (1986), is more than just a group with a common aim. It is a group in which the contributions of individuals are seen as complementary. Collaboration, working together, is the keynote of a team activity. Adair suggests that the test of an effective team is: â€Å"whether its members can work as a team while they are apart, contributing to a sequence of activities rather than to a common task, which requires their presence in one place and at one time. † Below is a discussion of some of the major factors that create a difference between winning and losing management teams . 1. Supportive Sponsor Management teams are usually formed by a sponsor who recognizes that reaching an organizational goal will require a group of individuals working together to provide the leadership necessary to move a company, division or unit towards the organizations goals. It is the sponsor’s responsibility to create a ‘charter’ that establishes the management team and its primary focus. In addition, the sponsor establishes specific goals the team is to accomplish. The sponsor will also select the team leader and gain his or her commitment to lead the leadership team in defining and carrying out the needed actions. Lack of will or proper direction by the sponsor ( e. g board of directors in a company) can lead to team failure. 2. Environmental factors These include physical factors such as working proximity, plant or office layout. In general, close proximity aids group identity and loyalty, and distance reduces them. Other environmental issues include the traditions of the organisation under which the management team operates, and leadership styles. Formal organisations tend to adopt formal group practices. Autocratic leadership styles prefer group activities to be directed. 3. Team size Small groups tend to be more cohesive than larger groups; small groups tend to encourage full participation; large groups contain greater diversity of talent. 4. Focus on Stakeholder Outcomes A shared understanding of the management team’s stakeholders, their expectations of the team, and the values the team embraces is essential to create the focus needed as the management team members plan and execute the actions necessary to achieve the team’s goals. 5. Smart Goals Specific, measurable, achievable, realistic and time-bound goals should be established by the team’s sponsor and then broken into sub-goals by the management team. Without SMART goals, the team will lack the milestones necessary to drive action. 6. Team Leadership Team leadership is the most critical success factor for the performance management team. A leader with strong performance management skills and the ability to develop others virtually guarantees a successful performance initiative. Every management team needs a leader who focuses the members of the team on the mission, purpose, and goals of the team. This individual must be committed to the team’s results and must be willing to be held accountable by the team’s sponsor and other stakeholders, for leading the team through processes that insure the team’s goals are reached. The team leader must engage each team member in the processes of the team and build a platform of mutual trust that leads to open debate, collaboration, individual commitment, and personal accountability. 7. Mutual Trust The most important element of successful team work is the establishment of a platform of mutual trust that enables the management team to engage in open debate and decision making that leads to commitments to action by individual members of the team. Building this trust requires an openness that allows team members to know and understand the beliefs and behaviors of all members of the team so that team actions can be structured to take advantage of each members uniqueness and talents. Behavioral and values assessments are powerful tools in developing an understanding how each member of the management team views themselves and responds to others in the team. 8. Engaged Management Team Members An effective management team will have team members who are actively engaged in the work and focus of the team. This will require that each team member emotionally commits to actively and openly participate in the team’s processes in the pursuit of the team’s goals. The team member must willingly commit to carry out action plans to complete individual actions necessary for the team to reach their team goals. The team member must be dependable and carry the full weight of personal responsibility to complete their individual commitments by the date committed to. Engaged team members enthusiastically support each other and add value to other team members. They prepare for team processes and choose to engage others in a positive manner to find solutions to issues and challenges they individually or as a team face. They constantly seek to improve themselves for the benefit of the team and never, never, never quit. 9. Composition of the Team The Apollo Syndrome is a phenomenon that having too many people with a high mental abilities grouped together to solve a problem is, in many instances, detrimental to the teamwork process. Team members spend much of their time trying to persuade the team to adopt their own views as well as figuring out ways to point out weaknesses in the rest of the team’s ideas. They have difficulty reaching consensus in decisions and are focused on their own work, paying little attention to what their fellow team members agree doing. Occasionally the team will pick up on the fact they are having problems, but will then overcompensate to avoid confrontation. This leads to even more problems in making sound decisions. A knowledgeable team, skilled at group working, and with a wider range of talents is much more likely to succeed than an inexperienced group with a narrow range of talents. 10. Individual Commitments The work of a management team is carried out by individual members of the team. When a team has developed a plan of actions that are necessary to achieve their goals or overcome barriers, individual members must commit to carrying out specific actions which in many cases will include actions by the individual teams they in turn lead. The management teams collaborative processes must include steps to: * Define individual actions, * Gain the commitments by individual team members to complete the actions, * Document due dates, and * Establish status reporting processes. 11. Discipline and Accountability Team goals will usually not be realized until individual commitments are completed. Management team members must embrace a discipline to complete their commitments as scheduled. They must agree to hold each other personally accountable for completing, as scheduled, the commitments each person has made to the team. Each management team member must continuously report the status of their open commitments to the team so that barriers to completion can be identified early in order to permit the management team leader and other team members the opportunity to deal with the issues before overall deadlines are impacted. 12. Identification and Removal of Barriers Barriers to team and individual progress will occur in every management team effort and must be dealt with quickly to continue progress towards the teams goals. The team leader must continuously monitor the status of each individuals commitments and initiate barrier removal processes where appropriate. Team-based processes for developing action plans to overcome barriers impacting individual commitments should be instilled as a part of the teams culture. 13. Shared vision / approach. The ability for a management team to clearly state its goals and objectives and gain buy-in among the people they lead ( e. g. employees )along with a synergistic team that can carry out their responsibilities is vital to performance success. The vision and/or mission of the team must be accepted by all the team members and critical goals viewed as the collective responsibility of the team. If a return to profitability is a critical goal of an executive team, priorities and time commitments must be pulled from elsewhere. Focusing on results that in any way does not support the critical goal(s) of the team will lead to team failure. 14. Technology support While a skilled management team can improve performance with very little tools and only an effective approach, with proper technology to support the teams needs, and the proper data to drive decision making, there is almost no limit to the improvements an organization will yield. 15. Ability to Innovate Innovating is a key aspect of teamwork and involves challenging the way things are currently being done. Technology is changing so quickly that the way you are currently performing tasks may no longer be the best way. If you are not up-to-date in your practices, your cost structure may be too high or you may no longer be delivering competitive service. Innovating is essential for all work teams. There are always better ways of doing things if you only take time to discover them. 16. Promoting To obtain the resources people, money, and equipment to carry out your work, you have to sell what you are doing to other people. Resources to implement new ideas will only be given if your team can persuade and influence people higher in the organization. Promoting to customers or clients both inside or outside the organization is also important if you are to continually deliver what people want. 17. Developing Many ideas dont see the light of day because they are impractical. The Developing activity ensures that your ideas are molded and shaped to meet the needs of your customers, clients, or users. It involves listening to their needs and incorporating these in your plans. Developing will ensure that what you are trying to do is possible, given the resource constraints of your organization. 18. Inspecting Maintenance Regular checks on work activities are essential to ensure that mistakes are not made. Quality audits of your products or services will ensure that your customers or clients will remain satisfied. Inspecting also covers the financial aspect of work in your team, as well as the security aspects, the safety aspects and the legal aspects. All management teams need to uphold standards and maintain effective work processes. Your car will fail if it does not have its regular service. Teams can fail too, if the team processes are not regularly checked and maintained. Maintaining ensures that quality standards are upheld and that regular reviews of team effectiveness take place. 19. Linking Linking is the activity that ensures all team members pull together, and makes the difference between a group of individuals and a highly effective and efficient team. It covers the linking of people, linking of tasks and leadership linking.

Accounts Settled: A Review :: essays research papers

Accounts Settled: A Review In the book, Accounts Settled, there is only one major character named Gordon. Gordon is seventeen, six feet tall, and has the beginning of a beard. The main setting is in a forest-filled valley that is a mile from Gordon's home. The story does not give a specific date but the most logical time this story takes place is in the winter during the early 1900s. The inciting incident in the story is when Gordon's dad came down with flu-pneumonia and Gordon must take his place in taking care of the trapline that he had set up in the forest. The conflict of the story is internal and external because Gordon had to face himself and nature. The rising action started when Gordon had a sense of fear as he went into the valley. The, the porcupine stole his food and Gordon was going to kill it but remembered an old woodsman tale that it's bad luck to ill a porcupine. Gordon then goes to bed, hungry and it took him awhile to fall asleep. He later wakes up to find a cougar ready to pounce on him. The cougar dose not strike yet because it is waiting for Gordon to move. Gordon knows better and stayed in the same position for what seemed like hours. Suddenly, the porcupine returns to look for more food and this disrupts the cougar. The climax is when Gordon quickly reaches for his gun and shoots the cougar. The resolution is when Gordon "cries the final tears of his boyhood" and he is finally a man. This writer used suspense in his story many times. For instance, "his eyes held the boy unwinkingly as he waited in the fiendish way of cats for the moment when the man must stir, or make an attempt to escape, the moment when his ingrained fear of man would be swallowed up by the rising tide of his blood- lust" and "moments passed, horrible heart-thudding moments, during which neither

Tv has negative influence on society

TV has a negative influence on society Introduction: According to David Hinckley of New York Daily News, â€Å"The average America over the age of 2 spends more than 34 hours a week watching live television plus another 3-6 hours watching taped programs. † This statistic shows how much tv can affect us, considering how much we watch it. I want you to think about your favorite tv show right now. I'll bet you that that show contains some kind of violence, sexual interactions, cussing, drug or alcohol usage, stereotypes and many other bad nfluences.Even shows like Spongebob Squarepants, a kids cartoon, are saying to have subliminal, or hidden, messages that are disturbing and wrong. Resolution: My partner and I are resolved that tv has a negative influence on society. By negative influence we mean a power affecting a person, think, or course of events in a bad way(free dictionary. com). And in this case, tv is affecting society, or people in general thought of as living together in organized communities with shared laws, traditions and values. My first argument is that violence on tv leads to aggressive behavior in the people watching it.According to Dr. Gail Gross in the Huffington Post, â€Å"when children see violence on television, they have a difficult time differentiating between what is real and what is make believe, and tend to copy what they see. † In 1 study done at Pennsylvania Statue University in 1982, about 100 preschool children were observed both before and after watching tv. Some watched cartoons that had a lot of aggressive and violent acts and others watched shows with no violence. The esearchers notched real differences.Children who watched the violent shows were more likely to hit out at their playmates, argue, disobey class rules, leave tasks unfinished, and were less willing to wait for things than those who watched the unviable not programs, says Aletha Huston-Stein PH. D, now at the University of Kansas. In conclusion, media violence makes kids more aggressive, less patient, and more fearful of the world around them. There are plenty of violent tv shows like law and order, criminal minds, the walking dead, breaking bad, and so on that show case iolence and killings.These shows can lead many people to follow in their ways. So as you can see from this evidence, violence on tv leads to aggressive behavior in the people watching it. My second argument is that watching tv gives open access to everything. When you watch tv, you are susceptible to messages that are dangerous, especially the youth. Say that you are a young kid and your parents want to keep you away from the dangers of drug and sex until you're older. Well whole watching tv you could flip to a hannel and start watching a television show that includes these activities.Now as a young kid you may be confused and not know the difference between right and wrong when it comes to these new things you haven't heard ot betore. Another point is shows like teen mom expose you to premarital sex and these shows make it seem normal and natural to have sex as a teenager. Furthermore, according to changingchannels. org, tv desensitizes viewers to the evil nature of premarital sex and unprovoked violence, encouraging young viewers to find them acceptable and ormal in society.So you can see from the points made, television gives people, especially youth, open access to everything. conclusion: Our first argument was that tv violence leads to aggressive behavior in the people watching it. Our second argument was that tv gives people open access to everything. Do you really want young children susceptible to drug, sex, and violence before they are even old enough to know what it is? From these arguments, it should be clear that tv is leaving a negative impact on our society.

How two businesses are organised Essay

In this assignment I will be discussing about how two businesses are organised. The two businesses that I will be discussing about is BHP Billiton and Battersea Dogs and Cats home. The first business that I will be discussing about is BHP Billiton and how they have organised their business.BHP Billiton is an Anglo-Australian multinational mining, metals and petroleum company headquarter in Melbourne. BHP Billiton is the world’s largest mining company measured by 2013 revenue. It was created in 2001 through the merger of the Australian Broken Hill Proprietary Company Limited. The first way BHP Billiton is divided into is within the function. Within BHP Billiton the function is the Chief Development Officer who is in charge of development of the company and researches about countries that BHP Billiton has not mined in. chief Financial Officer who is in charge of finance of the business. The Chief Legal Counsel is the person is who is responsible for the legal issue within the business; this is done by meeting the legal requirements for a particular business. The Group Vice President Human Resources is responsible for the people management within a business. Vice President and Chief Marketing Officer is the person who is responsible within making sure that the business meets their customer needs, they also make sure that they also meet their business needs, this is done by making sure the business has the right quality of product, the price of the product and also by advertising their product to attract the target market which are the customers. BHP Billiton is organised by the product group. These roles consist of the President Petroleum, this is the person who is responsible for all the extraction of the petroleum, the Senior Minerals Executive, and this is the person who is responsible for all the minerals collected from the mining. President Energy Coal, this is the person who is responsible for collecting the coal. President Carbon Steel Materials, this is person who is responsible for making of the carbon steel. The second business that I will be discussing about is Battersea Dogs and Cats home is the United Kingdom’s oldest and most famous home for dogs and  cat and is situated in the Battersea area of London. It is financed by voluntary donations with an income of almost  £12.2million in 2010. The main aim of the business is to reunite dogs and cats with their owners and work in a community to educate people about responsibility of ownership. Battersea Dogs and Cats home has only one organised structure which is function also known as department, there is 9 functions within this organisation. This consist of Director of Education and Events, this is the person who is responsible for doing events for the business for the company to have the attention and awareness for people to donate. This is also done by going into schools to educate kids about on how to take care of animals and the responsibility they will have for the animal. Director of Communications, this is the person in the company who is responsible for the communication of media contact for the organisation and giving a better value of the company. Director of Finance is the person who is responsible for making sure that all the donations that come in for the business are recorded and kept safe, they also make decision for the finance of the business and how it should be dealt with. Director of Human Resources is the person who is responsible for the person’s management within the business. Director of Estates and Facilities, this is the person who is responsible for making sure that the business has the right facilities for the business that will be able to take care of the animals. Director of Fundraising, this is the person who is responsible for arranging fundraising events so that people can donate money for the business. Director of Operations (Customer Service), this is person who is responsible for customer complaints and enquires. Director of Operations (Animal Welfare) this is the person who is responsible for the welfare of the animal and also the safety of the animal. Director of Veterinary Services, this is the person who is responsible for the medical and health of the animal. The Line of Control is an individual who is responsible for the line of management. BHP Billiton has used the line of manager. For example BHP Billiton have done this by having the ‘Top down’ approach this means that the manager of the company such as the CEO are at the top are responsible for everyone who works within the business. This is done by making sure that all the staffs is doing the right job and if everything is up to high standard. The line of control for Battersea Dogs and Cats Home has four lines of control and 18 spans of control. The  staff and employees report to the managers and the managers will report to the director. Battersea Dogs and Cats Home also have a 3 layer structure, this works by the Chief Executive informing the directors on what they have to do for the business and then they will pass on the information to the managers so that they are then able to pass on to their staffs and volunteers. Within these two businesses I will be looking at those four different ways in dividing work within the organisation which are the following: 1) Function 2) Geographical location 3) Product groups 4) Types of customers The first organisational structure is function. This is when the people who in the department are divided up what their purpose in the company are, for example marketing. The second organisational structure is geographical location, this is the people who work in the company are divided up by where they work, or what area of the country/world they look after. The third organisational structure is product groups, this is the people who work for the company are divided up by what they produce or look after in the company. The four and last organisational structure is type of customers, this is the people who work in the company are divided up by which type of customers their job related for, for example individual customers or business customers. Within these four organisational structure BHP Billiton only two of these structures. The first structure is Function; this is the area that is responsible for a particular job in the department such as finance, development officers, petroleum, and legal counsel, vice president of Human Resources, Vice President of Marketing, President of Metals and Carbon Steel Materials. However Battersea Dogs and Cats Home only have one of these organisational structures. The type of organisational structure they have is function but have are divided into nine groups, this is the director of communications, Director of Education and Events, Director of Finance, Director of Estate and Facilities, Director of Human Resources, Director of Fundraising, Director of Operations (Animal Welfare) and Director of Operations (Customer Service). BHP Billiton Chart for their Business BHP Billiton has this hierarchy structure to present their business as they have a more of a wider range of employees that work within departments and businesses. The charts show us how each employee works in the business and what their job role is. Battersea Dogs and Cats home chart for their Business Battersea Dogs and Cats Home have used a more of a flat structure to represent their business. The organisational structure that has been used to represent this chart is function and also has been used to be divided in nine groups which have been shown in the chart. Span of Control: A span of control is the number of people who report to one manager in a hierarchy. The span of control has been used in each business, for example the span of control has been used in BHP Billiton as they only have 5 span of control which has different departments reporting to the CEO or Deputy CEO, this is why in the hierarchy it shows a structure of how the role has been played and has a wider range. The span of control has also been used in Battersea Dogs and Cats Home as the structure consist of 18 spans of control but has been divided into 9 departments with the staff and volunteer which report to the manager and inform about how the business is doing. Functional Areas: BHP Billiton Production/operations function: The production functional area is the part of a business where goods are produced, manufactured or assembled. Some businesses especially those that don’t product good but instead provide services, call this area ‘operations’. BHP Billiton does this by making sure that staff is working effectively to meet their production service targets. They can also do this by making sure their product is up to date and are high standard of good quality so that they are able to be sold to customers around the world. Marketing Function: The marketing function area is the part of the business that identified and tries to meet customer’s needs. They will also try and ensure their business  has the product, price and advertising that will appeal to their target customers. BHP Billiton can do this by carrying put market research to find out what new products customer wants. They can also do this by making sure they reach their target markets and to achieve their aim. Human Resources: The Human Resources functional area is responsible for people management in a business. This can be done by making policies about people in the business for example about the workplace safety. BHP Billiton can do this by recruit employees that are related to a particular job role and to make sure that the health and safety for staff is always there. Purchasing: The purchasing functional area is the part of the business that is responsible for buying all of the supplies the business needs to run effectively. This includes office supplies like paper and stationary but also the raw materials used for production. This can be done by buying goods for the company. BHP Billiton can do this by finding suppliers who are reliable and can supply good quality. Sales: The sales of functional area are the part of a business that gets customers to buy or consume what the business produces. In some businesses, the sales functional area is a part of the marketing functional area. Marketing staff find out what customers wants. Sales staff needs to get customers to buy the product. BHP Billiton can do this by managing the sales team making sure that their product are being sole and to also develop strong positive relationship with customers. Finance: The finance functional area is responsible for keeping records of financial transaction and giving managers the information they need to make decisions about the business. It is important that managers are aware of the financial situation of the business so that they can consider the effects decisions they will make will have on the business finance. BHP Billiton can do this by producing annual account statements and providing financial information to management. Customer service: The customer service functional area is the part of the business that looks  after customer enquiries, concerns and complaints. BHP Billiton can do this by answering customer’s enquiries and complaint they have about the business. Battersea Dogs and Cats Home Functional Areas: Battersea Dogs and Cat Home have only six functional areas, this includes; Human Resources, Customer Service, Sales, Finance, Marketing and Production/Operation. Human Resources: The human resources functional area is responsible for people management in a business they make policies and rules about the business for the people, for example the health and safety and to help recruit people into the business. Battersea Dogs and Cats Home can run induction training for all new volunteers and also staff training to update product knowledge about new products in the shop. Finance: The finance functional area is responsible for keeping records of financial transaction ad providing information to managers to make decisions about the business. This is important for managers to be aware of their financial records. For example with Battersea Dogs and Cats Home is they provide the Chief Executive with cash flow statements showing donation income and expenses and to also provide the CEO with annual revenue and sales data. Customer Service: Customer service functional area is the part of the business area that looks after customer enquiries, concerns and complaints. Battersea Dogs and Cats Home will do this by having a customer service for customers to ask any question they want about the business and to also give complaints and concerns about the business Production/Operations function: The production functional area is part of the business where goods are produced, manufactured or assembled. Staffs are required to meet their production or service targets. Some businesses that do not produce goods but instead provide services, is called ‘operations’. Battersea Dogs and Cats Home will make sure that products are in stock for the Battersea shop and the online shop. Sales: The sales functional area is part of the business that gets customers to buy or consume what the business produces. In some businesses, the sales functional area is part of the marketing functional area. Marketing staff find out what customers want sales needs to persuade customers in to buying their products. In non-profit voluntary organisations (like charities) that provide their products or services for free, there is no need for sales functions area, to convince donors to donate to organisation. Battersea Dogs and Cat Home will do this by having volunteers work for their business and customers that donate for the business. Marketing Function: The marketing functional area is the part of the business that identifies and tries to meet customer needs. They will also try and ensure their business has the product, price and advertising that will appeal to their target customers. Battersea Dogs and Cats Home will do this by speaking at a local secondary school to encourage the student council to raise money and to also produce leaflets explaining how people can donate at home. Explain each functional area role in the business and how it helps to achieve their aims and objective: BHP Billiton: Human resources at BHP Billiton will include by running induction training for all new staff and staff training to update product knowledge about new products in the shop. The managers will do this by giving the same aim to all the staff and to make sure they are all doing their job right. The objective and aim of Human resources for BHP Billiton is to make sure they make profit for their business as the will also achieve their business aim. Customer service at BHP Billiton will include answeringcustomer’s enquiries and customer complaints and services. They use customer service surveys to find out what customers think of service in the shop. The objective and aim of customer service at BHP Billiton is to make sure they answer customer enquiries and complaint and to make sure they provide this service to customers. Finance at BHP Billiton is to keep up to date with their financial profit and how much they are making. They will provide the Chief Executive with cash flow statements showing donation income and expenses and to also provide the CEO with annual revenue and sales data. The objective  and aim of BHP Billiton with finance is that they will keep records of all the profits they are making and having a cash flow chart to show how much they have progressed throughout the year. Marketing at BHP Billiton is to try and meet their customer needs and will also make sure their business has the right product and price. They will also analyse data to identify and target customers. The objective and aim of BHP Billiton with marketing is that they will sell their product globally to customers and will market their products to other business to sell to customers in their shop. Production/Operation at BHP Billiton is where the goods are produced, manufactured or assembled. Staffs are required to meet their production or service targets, make sure raw materials and services are variable managing staff. Make sure that products are in stock for the BHP Billiton and the online shop. The objective and aim of BHP Billiton of production is to give good service to customers and to make sure the product of their service is high quality. Battersea Dogs and Cats Home: Human resources for Battersea Dogs and Cats Home will include staff training to update product knowledge about new products in the shop and to also run induction training for all new volunteers, they will also make sure that all animals have a shelter and are looked after properly. The aims and objectives of human resources is by making sure that every staff that works in the business knows what they are doing and are sure of what to do so that the business goes well. The aim of this is that they will be a good service for the customers when donating to the business. Customer service at Battersea Dogs and Cats Home is that they ae able to answer customer enquiries and complaints. This is by having good customer service towards the customers. To use customer service surveys to find out what customers think of service in the shop. The objective and aims of customers service is that they are able to have high standards of services for the customers so that they are able to give their en quiries to the business. The aim of having good customer service is that they will be able to have more customer awareness as they will improve their service with their opinion. Sales at Battersea Dogs and Cats Home is that customers get to buy what the business provides, this is also by having the organisation and raising money for charity. They can do this by setting up events to raise money and donate to  their business and the animal welfare. They can also do this by speaking at local secondary school to encourage the student council to raise money. The aims and objectives of Sales is that you are able to raise and donate money to the business. This will increase their profile around the UK. Finance at Battersea Dogs and Cats Home is that you can keep records of the business financial situations; they will also be able to see annual money that they are making every month and year. To also provide the Chief Executive with cash flow statements showing donation income and expenses. The aims and objectives of finance is that you are able to provide the CEO with annual revenue and data and also be able to keep records of all the donations made. The aim of sales with Battersea Dogs and Cats home is that to sell as many of their products that they can and to also make profit for their business. Marketing at Battersea Dogs and Cats Home tries to meet customer needs; they will produce promotional information to advertise what the business does and to produce leaflets explaining how people can donate at home. The aims and objectives of marketing is that the manager can analyse market to identify and target customers and to make sure the website is updated regularly to inform people about animals that are waiting for adoption. The aim of marketing with Battersea Dogs and Cats Home is that to market their product to customers by making their website look more attractive. Production/Operation, where goods are produced or assembled, with Battersea Dogs and Cats Home is that they make it easier for the customer to donate to the business. P4 – how organisational structure and strategic planning help BHP Billiton and The Battersea Dogs and Cats Home to achieve their purpose and aims. Strategic planning is the process executives undertake in order to make thoughtful decisions about their organisation mission, value and goals, and properly allocate resources to fulfil directives. A business aim is the goal a business wants to achieve. A primary aim for all business organisations is to add value and in the private sector this involves making a profit. More strategic aims include expansion, market leadership and brand building. A business objective is a detailed picture of a step you plan to take in order to achieve a stated aim. These need to be SMART in order for the business to know what progress it has made towards achieving the  objective. Mission/Purpose Statement for BHP Billiton: Mission statement: At BHP Billiton our objective is to be the company of choice – creating sustainable value for our shareholders, employees, contractors, suppliers, customers, business and host communities. We aspire to zero arm to people, our host communities and the environment and strive to achieve leading industry. Value: Sustainability – putting health and safety first, being environmentally responsible and supporting our communities. Integrity- doing what is right and doing what we say we will do. Respect – embracing openness, trust, teamwork, diversity and relationships that are mutually beneficial. .The aim of BHP Billiton is to create long-term value through the discovery, acquisition, development and marketing of natural resources. The three objectives of BHP Billiton: To own and operate large, long-life and low cost mines and minerals processing that produce a range of minerals for different customers around the world. To invest and develop large mineral deposits that of high quality that can create profit growth To market products to customers globally from to main marketing offices at The Hague in the Netherlands and Singapore. Mission/purpose statement of Battersea Dogs and Cats Home: Mission statement: We aim to never turn away a dog or cat in need of our help, caring for them until their owners or loving new homes can be found, no matter how long it takes. We are champions for, and supporters of, vulnerable dogs and cats, determined to create lasting changes for animals in our society. Value: We ae passionate about the welfare of dogs and cats, and all of our work is inspired by the needs of, and our love for animals. We have been working tirelessly to provide shelter for animals for over 150 years. We are one of the oldest animal charities in the world and the knowledge and experience we have gained has made us credible leaders in our field We deal with some of the most challenging situations that impact the lives of dogs and cats. We  seek to tackle problems at source by working actively with communities and wider society, challenging misconceptions and encouraging owners to take responsibility for their pets and treat animals humanely. We will not shy away from difficult issues. The aim of Battersea Dogs and Cats Homes is to develop and measure our standards of care and service and to expand our services to help more dogs and cats in need. Three objectives of Battersea Dogs and Cats Home: To expand their people so that more people are aware of their organisation To encourage more people to volunteer for their organisation To raise more money for their organisation Cascading objectives is the objective set on the top which flows down into departments to individuals. BHP Billiton: BHP Billiton would cascaded throughout their organisation by setting themselves to make as certain amount of metals bars therefore they would tell each department to make sure they make the metals within the certain time period. BHP Billiton focuses on increasing productions and reducing cost. They cascaded throughout their business by making a certain amount of profit each day with the products that they are selling. Battersea Dogs and Cats Home: Battersea Dogs and Cats Home would cascade throughout their organisation by setting an aim of how much money has been donated to them and how much dogs and cats they will want to sell every month. They would cascade by fundraising money into their business. SMART objectives: All businesses need to set objectives, objectives are important they focus organisation. Businesses that have specific aims are usually more successful than those that don’t; because a business with objectives knows what it is trying to achieve. SMART TARGETS: Specific – Measurable – Achievable – Realistic and Time Scaled The benefits for smart objectives are to give a target to aim to, ensuring that all marketing actions and efforts are focused on attaining the objective instead of being inefficiently used. They also give businesses and their staff a sense of direction, a glimpse of where they’re going to. This will benefit businesses as they are able to set themselves a goal. The organisational structure for each business helps them achieve their purpose and aims are by making sure that they reach their goals and to reach the purpose of their business. For BHP Billiton the organisational structure would be by making sure that managers employee people who understand their role within the company. One method that BHP Billiton can use for their organisational structure is by setting up departments covering the four main areas of business activity such as, the finance, human resources, marketing and operations. BHP Billiton also organise their business with organisation chars, these diagrams that show internal structure of the business. They make it easy to identify the specific roles and responsibilities. Battersea Dogs and Cats Home use organisational structure to help them achieve their purpose and aims is by making sure that all their employees are doing the entire right job and are serving their customers in the right way. To reach their aims they will give each employee a specific job roles and responsibilities. A method that Battersea Dogs and Cats Homes can use to organise their business is by having different functions so that their business is organised in a way that could be understood. It is important for a business organisation to plan strategic aims and objectives. This is because the aims and objectives are the ‘ends’ that an organisation seeks to achieve. It then has to decide the means it will use to achieve those ends draw up a plan and devise strategy. Many organisations have general or overall aims which they can break down into specific objectives, or targets. By setting aims and objectives, companies give themselves a sense of purpose  and direction. This will provide a framework around which creates their plans. With a particular plan in place, the company will then be able to set particular targets and monitors its progress towards reaching them. The aims of both business are different as they both try to achieve different aims such as BHP Billiton try to achieve their aim by producing more goods such as metal and mining. Whereas, Battersea Dogs and Cats Home achieve their aim by helping animals have a home and are safe. Both of these businesses are different as they have different ownerships and purpose within their business.